Amazon plans to include ads in its content service streaming Prime Videoa change expected early next year, following the example of platforms such as Netflix and Disney+.

Subscriptions for services such as Netflix and Disney+ have been expanded with a cheaper modality supported by advertisingbecause it shows ads between the reproduction of the content to reduce the price that users pay, indicates Europe Press.

Netflix introduced a standard ad-supported plan last November, removing some of its most-watched titles from its catalog. Initially it offered lower playback quality, but in April they decided to increase the resolution to 1,080p to provide support for two simultaneous broadcasts.

This summer, Disney shared its plans to introduce a similar ad-based subscription to its Disney+ platform. It is expected to be available from November 1 in several countries in Europe and Canada.

This trend of including ads has also caught the attention of Amazon, which plans to release it on Prime Video in early 2024as reported in Variety. It would initially arrive in the United States, United Kingdom, Germany and Canada and in other countries by the end of the year.

The company has explained to this medium that it will show fewer advertisements than traditional channels and other advertising platforms. streaming rivals. He also indicated that he chose this option to “continue to invest in engaging content and continue to increase that investment over time”. (JO)