The path Ecuadorian children with cancer and their families take to resolve and implement their treatments is captured in the short film tripwhich moves audiences, especially abroad.
The film, developed by the ParadaisDDB agency, the production company La Canguilera Studio, the PR agency GranIdea and the audio house Air Music (for the Casa Ronald McDonald foundation), has currently been shown in Hollywood, New York, Paris, Berlin, Cannes, among others. , Dubai, Liverpool, Las Vegas, Rhode Island, Barcelona, Madrid and Buenos Aires, according to a press release. According to the report, the title has also won “more than 24 prestigious awards at international film festivals.”
The Casa Ronald Foundation premiered the short film El Viaje
The purpose of this production is to “reflect the struggle before the struggle that children with cancer face in Ecuador, where 40% of them discontinue their treatment due to lack of resources.” The short film aims to show how the families of sick children have to travel between two and six hours a day to get to the hospitals where they will receive cancer treatments. The message is: “Shortening the journey lengthens your life”, hence the name of the production.
“Additionally, one of the child’s parents will usually have to give up work to accompany him, limiting the family’s income to just one, while his cost of living will increase by 200%, making the treatment emotional and becomes economically unsustainable. of scarce resources, living on less than basic salary.”
Kharyme Simon Quintero, creative editor of ParadaisDDB and screenwriter of the film, took as an example the story of Doménica, a little girl who travels 300 km a day for treatment. “His story was the right trigger to show this trip that hundreds of children live not only in Ecuador, but throughout Latin America.”
View this post on InstagramA post shared by Fundación Casa Ronald McDonald (@casaronald_ec)
“To reach our audience and ensure the impact of the message, we chose to tell this truth from a woman’s perspective, sharing how inhumane it is to travel several hours a day to treat cancer, and eventually revealing that she was not the main character. but her daughter,” said Andrés Hidalgo, film director of La Canguilera Studio.
According to the statement, the short film has received awards at international film festivals for Best Narrative and Dramatic Short Film, Best Screenplay, Best Direction, Best Editing, Cultural Impact, Official Selections and Audience Favorites, among others.
Source: Eluniverso
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