Although Telewizja Polska is obliged to broadcast election materials free of charge in the amount resulting from the distribution of broadcasting time between election committees, it may also broadcast paid election and referendum spots. Such materials will be published next to selected entertainment programs of the national broadcaster, and will be marked as “paid election broadcasts” or “paid referendum announcements”.
Polish Television is appreciated. It offers the largest amounts for the broadcast of paid election spots
Spots can be purchased on national media channels, i.e. TVP1, TVP2, the common band TVP3, TVP Dokument, TVP HD, TVP Historia, TVP Woman, TVP Kultura, TVP Nauka, TVP Polonia, TVP Rozrywka, and TVP Seriale. But also among the stations directly served by Biuro Reklamy TVP, i.e. Active Family, Adventure TV, Antena HD, Biznes 24, Dizi, Filmax, Home TV, Nuta.TV, Nuta Gold, Power TV, TVC, TVS and Xtreme TV .
According to , the price of the most expensive spot is as much as PLN 44.8 thousand. zlotys. This is the net amount you have to pay for a thirty-second spot broadcast before “Pogoda” on TVP1 right after “WiadomoĊci”. In turn, the emission of the election advertisement before “The Case for the Reporter” is 23.3 thousand. zlotys, and before the popular program “Rolnik looking for a wife” it is 17 thousand. zlotys.
However, they report that the broadcast of the most expensive spot on TVP2 is 18.7 thousand. zlotys. It will be broadcast on weekdays around 19:20 before the repeat broadcast of the series “Colours of happiness”. In addition, the TVP Advertising Office adds that the position of some blocks of paid election broadcasts and paid referendum announcements on specific days may differ from the price list.
On the other hand, in competing advertising offices belonging to the owners of other large television broadcasters, the prices are much lower. The most expensive spot in Polsat Media is PLN 37.7 thousand. zlotys and it will be broadcast in the Sunday cabaret band after 8 pm. In TVN Media, the price for the most expensive spot is PLN 27.7 thousand. zlotys. This price is valid in the evening when programs such as “Top Model”, “MasterChef” or “Millionaires” are broadcast.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
