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“The photograph of the century”: Louis Vuitton brings together Messi and Ronaldo in his latest campaign and social networks go crazy

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In recent days, football fans have gone crazy on social networks for one reason: the release of the “photo of the century” that brings together the players Lionel Messi and Cristiano Ronaldo.

The eternal rivals of the national teams of Argentina and Portugal, respectively, responded to the call of the Louis Vuitton brand to launch the campaign “Victory is a state of mind” on the occasion of the 2022 World Cup being held in Qatar.

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In the photograph, both forwards are elegantly dressed while posing as if they were playing a game of chess on a checkered-patterned trunk, designed by the luxury firm.

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Reaction on social networks: Louis Vuitton brings Messi and Ronaldo together

The scene, captured by Annie Leibovitz’s lens, was not only shared by the brand, Messi and Ronaldo on their Instagram accounts, but also by thousands of fans who were pleasantly surprised by the image.

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As published by La Vanguardia, it only took an hour for the publication to obtain 7.5 million ‘likes’ on Cristiano’s account, 8.2 million on Messi’s and 700 thousand on Louis Vuitton’s.

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Inspiration and meaning of the “photograph of the century”

The “Photograph of the Century”, as it was nicknamed by Internet users, is inspired by the chess game between the world champion Magnus Carlsen and the Japanese Hikaru Nakamura.

Messi on the left represents Carlsen, while Ronaldo on the right would be Nakamura, as indicated by Direct Marketing.

In addition, the pieces in the image are in the same position as in the real game that ended in a draw, which would imply a message of equality between both players.


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Source: Eluniverso

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