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These are the best Black Friday tips for companies and entrepreneurs to get the most out of it

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In Ecuador, various physical and digital stores are preparing to celebrate this Friday the 25th an important day for the sale of products: Black Friday or Black Friday.

This is an American tradition, which begins on the last Friday of November, but has gained popularity in Latin American countries such as Ecuador due to the promotions offered.

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Given the demand, businesses and businesses must be ready to generate the most money and boost their brands.

Old Navy also arrives in Quito and on the eve of Black Friday

Businesses that do not prepare properly may lose the opportunity to generate income during Black Friday Photo: Pexels

Black Friday: advice for companies and entrepreneurs

As Infogate published, Black Friday can be a challenge for some merchants, as it represents the start of the busiest season: Christmas.

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Instance LATAM Technology Manager, Tennyson Vásquez, shared some of his recommendations, which begin with building e-commerce capabilities.

Establish a fixed strategy

For events like Black Friday, the main thing is to establish a fixed sales strategy. If all the employees are focused, you will be able to plan everything for any occasion and this will allow the business to continue to grow.

incentivize leadership

Black Friday days tend to generate large amounts of work, so it is necessary to establish a leader to handle these situations.

Your venture must encourage its workers to have leadership to develop a team that executes and manages solutions to any problem.

Teamwork and the creation of leaders is essential for the development of any company Photo: Pexels

The customer is the core

One point that will boost your brand is that you focus on the customer as a core, especially when you establish business-customer interaction on various platforms.

“It will be what gives you happy, loyal, secure and connected customers with your brand,” Vásquez told Infogate.

You must design an evolutionary sales plan for each event, in which creativity and good news pleasantly surprise your users.

Want to hunt down the best Black Friday health and beauty deals? With these five tricks you will achieve it

digital talent

Companies invest time and money in training, training and empowering talent in some creative skills. Photo: Pexels

Entering your company into the digital environment will allow it to diversify its opportunities to reach more people.

Due to this, companies invest time and money in training, training and empowering talent in some skills such as:

  • Digital creativity to solve problems.
  • Effective communication.
  • Digital marketing.
  • digital tools.


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Source: Eluniverso

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