Production already available in Star Plus’ Ecuadorian catalog will follow Richard Montanez (jesse garcia), with whom he worked as a janitor years ago Frit Lay revolutionized the food industry by channeling his Spanish roots into proselytizing Flaming Hot Cheetos into a phenomenon of world popular culture.

“Our community has no on-screen heroes. I’ve often felt like Richard Montañez, many times in my life people have told me I couldn’t do it. And the message of the film is: you have to fight,” Longoria said during the film presentation in Madrid.

According to the agency EFE, The story with which the actress debuts as a filmmaker is that of a farmer born in California (USA), Richard Montañez, the son of Mexican immigrants who starts working at the Frito-Lay factory, where he will be promoted to head of the multicultural marketing department for coming up with this aperitif that is internationally recognized today.

“I was amazed by this man’s story, I thought everyone should know because it’s really inspiring,” Longoria talks about his first feature film after directing television projects, the script of which he co-wrote with Lydia Ivette Chávez, starring American actor Jesse García.

Jesse Garcia and Dennis Haysbert. Courtesy of Searchlight Pictures. © 2023 20th Century Studios All rights reserved.

The movie stars jesse garcia if Richard; Annie Gonzalez if Judyhis wife; Emily Rivera if vachothe father of Richard; Dennis Haysbert if Clarencethe mentor of Richard; And Tony Shallhoub if Roger Enricomanager of PepsiCo.

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From farmer to entrepreneur Flamin’ Hot: the taste that changed history it is about the overcoming that starts from the protagonist’s daring, covering the corn chips with spices, managing to move up in his party and leaving an imprint with his change.