Despite remaining the market leader in stream, Netflix looking to increase its subscriber count. In the past months, the platform has implemented rate changes and regulated the use of the same account in different locationsso that more people subscribe to your service.

One of the next steps Netflix could take is the jump to the live sports streaming, as is Star Plus, Disney’s streaming service. American media reported that Netflix would negotiate to broadcast a golf championship from Las Vegasin which various celebrities and athletes would participate.

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In particular, it would feature the stars of the popular docuseries “Full Swing” and “Drive to Survive”, which have followed the careers of professional golfers and Formula 1 drivers over the past year.

This golf tournament would give Netflix the opportunity experiment with sports programs and verify the real interest of your potential subscriberswithout making an investment as high as acquiring the rights to one of the major football, basketball or baseball leagues would entail.

It’s not the first time Netflix has considered immersing itself in live sports, but the idea has been rejected before due to the cost of buying broadcast rights.

“We have not seen a cost-effective way to broadcast major sports broadcasts (…) We are not against it, we are only for profit.said Netflix co-CEO Ted Sarandos in January last year.

However, broadcasting the golf championship would provide an economic boost in terms of advertising for the platform, so it seems like an interesting bet.

Netflix currently has 232.5 million customers.