Jose Luis Canizares he is a natural communicator; His desire to connect people with what is happening in the country was so great that the 27-year-old from Quito transformed his platforms into a modern news and current affairs channel.

She is closer to thirty than twenty, but because of her youthful face, she is still considered a teenager. “He Jose Luis In real life he’s a super sarcastic person and I don’t actually make up the humor I have, I’ve always had it,” he points out.

He always wanted to be an actor and when he started journalism he did well, although he took it very seriously and formally “because I thought that was the only journalism I could do. I think the most beautiful thing now is that I was able to mix the worlds that I have always loved: journalism and acting”.

In the first years of his work, he worked as a reporter on the radio World FM and with other traditional media that provide news and in political communication until they were encouraged to try digital with their own content.

his podcast People say that with the manager News Giselle Bayona It had its first season this 2023 and dealt with social issues such as machismo in Ecuador, mental health, relationships, sexuality and death. His goal with this product is to “get out of the bubble of a journalist talking only about news to talk about topics that are of social interest.”

The initiative belonged to both of them; explains that with bayonne He worked several times, and since they got along well in these four years, they encouraged themselves to carry out those conversations that the two of them had at the beginning of their friendship when they met at work events.

It took them two months to build the podcast concept and bring it to life. It premiered in March of this year and ended its first season with a total of six episodes. “If we look at the statistics of the last one Digital report in 2023seven out of ten Ecuadorians are on social networks,” he claims.

Josephas they call him on Instagram and TikTok, He was motivated to embark on this project because he admits that his generation, especially his social circle, does not consume cable television a long time ago due to the rise of platforms streaming. “For me, social networks were a space where I could find a community that was interested in the same topics that interested me,” he explains.

“José as a digital character is wild, he’s super extroverted, he’s not afraid to say anything and I like that because in real life I’m super shy and introverted,” he points out.

Something positive that stands out from working in digital media is the feedback he receives from his viewers: “many times traditional media is very focused in the sense that television is not so easy to receive feedback your audience.”

@Graciasaljose is his personal Instagram user, this account was born with the idea of ​​providing information and awareness of issues that are out of control such as global warming, inequality and homophobia, and for young people the best way to do this is through humor, through sarcasm, create these little ones sketches comedians, fake ads and creative pieces that encourage important discussions about security or politics.

“Many times they say that young people are not interested in news, politics or information. I think we have shown through our channels that this is not true, that what we are not interested in is the way things are communicated to us“, he expresses.

Political criticism is one of the topics that has been talked about a lot lately, and although it may seem controversial, he points out that his followers congratulate him because “it’s time that there is a young representation on issues that are important, and not because we laugh means that we take away importance but that it is a way of communication”.

As part of its catalog, it also offers a channel for scientific dissemination called Indeciencia, “a cocktail of science and sarcasm”. In this Instagram user and also in @comciencia, a similar proposal for scientific dissemination together with the Pontificia Universidad Católica del Ecuador try to communicate issues related to this sector.

He is the creative director and in charge of script preparation. “We are a very cool team, we are all young. We are between 21 and 30 years old and have managed to communicate in a way that has never been seen before, so much so that awareness he contacted us TikTok Latin America for Earth Day we also made a live and a series of videos.

“I would like to see what we do on news and information networks become a series or a kind of funny documentary that can be more internationalized,” he mentions. Getting to Netflix is ​​one of her dreams as she would like to reach more audiences on a wider platform. (AND)