We have entered the era of regional Mexican. And the present of that North American genre is Featherweightan artist who currently benefits from a great reception, even superior to that of the megamedia Bad rabbit. His latest recent releases, the Music session #55 with bizarre rap and his duet with the group Eslabon Armado, She dances aloneexceed in reproductions on the platforms of stream to the Puerto Rican who also just released a song, there she goessupposedly inspired by his budding romance with the model Kendall Jenner.

He is also the future with regional Mexican music labels what I’ve been dreaming about for the past four or five years promote reclining corridos, corrido stairs and sierreños– Modernized versions of historically marginalized guitar genres that now dominate mainstream music.

In the past months, the 23-year-old singer from Jalisco, Mexico, has reached milestone after milestone in music history. And if it’s not on your radar yet, it’s probably just a matter of time. Only She dances alone became the first Mexican music song to enter the top 5 of the Billboard Hot 100, with more than 24 million reproductions. It also peaked at number 1 on the Billboard Global 200.

Who is Featherweight, the new star of the urban genre leading the streaming platforms on Bad Bunny

has been too a monster on spotify. Featherweight, which also calls itself Double P, counts as the number 5 artist with the most reproductions in the world on the platformwith five of their collaborations making it to the list Global top 50.

Like many artists of his generation, he grew up listening to hip-hop and reggaeton, which is why he wanted to be a rapper. But his voice, both hoarse and nasal, didn’t fit those styles. So he joined the new wave of Mexican centenarians who have returned to the traditional music of their parents and grandparents and put their own spin on it nortenas, corridos and cumbia.

Featherweight has brought a hairstyle worn by the ancient Greeks and Romans back into fashion

The moment of Mexican music

Featherweight’s staggering fame and timing add up to a major cultural shift. The music style that was thought about for a long time paisa or fatboth derogatory terms for rural Mexicansnow it has been adopted as something avant-garde, reflects Anita Herrera, artist, curator and cultural consultant in a note to NPR.

“Yes OK Puerto Rico And Colombia have benefited over the past two decades from the global embrace of reggaeton, the spotlight finally turns to Mexico. This is the moment of the Mexican”.

Bad Bunny now sings Northern Cumbia: this is what he says in ‘un x100to’, his new song with Grupo Frontera

And as proof of this, just look at one of the number 1 hits on the global Spotify charts, a x100toa hybrid of cumbia and reggaeton from Bad Bunny and the regional Mexican band Border groupwhich had a viral success last year thanks to the tune do not leave.

The genre has always been popular in Mexico and among the Mexican diaspora. Tires like The Northern Tigers have stadiums filled in the USA for decades. Still, the music and the scene that accompanies it seems have been relegated to the margins by the music industry.

Karol G drinks tequila with Grupo Firme at a concert in Texas. This was the unexpected show

The explosion of the Mexican region is spreading through TikTok

The explosion of regional Mexican music and the corridos tumbados subgenre is largely due to music streaming platforms, including YouTube and TikTok. An April analysis with Chartmetric found that Spotify’s combined monthly listeners for Natanael Cano, Junior H and Fuerza Regida, three of the genre’s most popular artists, has skyrocketed. All told, their listenership increased from 1.6 million in early 2019 to 54.1 million in 2023, with a compound annual growth rate of 142%.

Generation Z Mexican Natanael Cano brings his “corridos tumbados” to Coachella

Nathanael Cano He is a 22-year-old Mexican rapper and singer-songwriter. It became known for its unique combination of traditional Mexican corridos and American hip-hop music, a mix also known as corridos tumados. The idea of ​​fusing the two genres was suggested by Dan Sánchez, who wrote Nathanael’s first tumbado corrido, I am the devilwho has a version with Bad Bunny.

Junior H . He is another young interpreter who basically started writing songs for Natanael Cano. He launched his career in 2019 and three years later in 2022, the regional urban singer-songwriter achieved his third number 1 on the Mexican regional album chart with my life in a cigarettefollowing his other sets Crusin’ with Junior H And $ad Boyz 4 Life. Junior, who hails from Guanajuato, Mexico, was 17 years old when he first went viral. At age 18, he signed with Rancho Humilde, and the rest is history.

‘It’s not that I want to go’ is the new regional Mexican ballad by Alejandro Fernández

Unlike the previous one, Regulated power is an American group formed in California by descendants of Mexicans. it’s easy baby give mea collaboration with Border group, reached position 25 on the Billboard Hot 100 in January 2023, as well as number one on the US Hot Latin Songs and Mexican Songs charts. The tape was released in May 2023 Family member In association with Myke towers.

Part of the success of all of them, like Featherweight’s, stems from their presence on TikTok. 60% of TikTok users, who are mainly centenarians, discover new music on this platform. Only after they have found new music on the platform do they reach for Spotify, Apple Music or YouTube.

Another important factor in the exponential growth of the genre is the willingness of artists to collaborate with each other, even if they come from different spheres. Another example was when Natalia Lafourcade wrote It’s never enough and recorded the song with the mythical group The Blue Angels; and when Christian Button recorded with the Argentinian Tini For the rest of your life.