More than 80,000 new homes per month in Ecuador will be added to buy online in 2021, according to a study.
The sector of retail (retail) has been profoundly transformed. The e-commerce It has been gaining relevance in the world and several companies are positioning themselves as protagonists in world trade.
Ecuador is no exception: more than 80,000 new homes per month are added to buy online in this 2021 on a regular basis and its penetration has reached up to 44%. In this equation, WhatsApp has a special role, it allows greater penetration to different strata, including top shoppers and older and, in 2021, it has already achieved up to 15% penetration.
During the pandemic, many Ecuadorian companies recognized the need to complete their offer on-line and investing in the canal was an action taken by many of them. A study by the data consulting agency Kantar shows that up to 78% of companies worked on their capabilities e-commerce in response to the pandemic.
Within the global ranking Kantar BrandZ TM, the retail sector is located with a value of $ 1,288,395 million dollars and a total growth of + 48%. This is mostly evidenced on key dates such as: Black Friday (late November) and Christmas, according to the Guayaquil Chamber of Commerce.
Out of 18,500 brands and 512 categories, the great leader for the third consecutive year is Amazon, the American e-commerce company is considered one of the fastest growing brands increasing its value by + 64% and positioning itself in the global ranking in the number 1 position valued at $ 683,852 million dollars.
Although the sector faced various hurdles in many respects, from supply chain disruptions, shipping delays, out-of-stock items, and constraints on shopping near your location, it turned out that many of the most valuable global brands of the past year kept their market, especially those that invested in transformations in different channels.
The year 2020 was when e-commerce accelerated like never before: even among demographics that previously resisted, such as the elderly, and even in retail categories such as buying essentials, where customers preferred to inspect the product in person.
What has driven these pandemic-era shifts toward e-commerce and cross-channel shopping?
– Security: Safety became a top consumer priority due to the pandemic. In a time when all excursions away from home were considered risky, the possibility of ordering a home delivery, or of picking up an order on the sidewalk, became more relevant.
– Accessibility: The appeal of the convenience of online shopping shone throughout 2020. Customers highly value the ease and peace of mind that came with choosing the shopping list from home, especially compared to the ability to go to a store and find that the products they needed were out of stock. (I)
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