“Is this still a trend?” asks the British singer Rick Astley while wearing the various outfits made famous in the 1987 video for the song Never Gonna Give You Up, which at the time reached the first place in the lists of 25 countries, including the United Kingdom, the United States and Australia. In 2021 it reached billion views on YouTube.
The musician has made a recreation of just over a minute of the music video, which this year celebrated its thirty-fifth anniversary. For it he summoned the dancers who accompanied him on that occasionamong which Clive Clarke stands out, who begins playing a bartender but later joins the dance.
The video is part of an advertising campaign for the federation of car clubs Automobile Association of America (AAA)which seeks to gain membership in the United States, but also promote it to drivers from other countries who visit its territory.
Between 2007 and 2008, Never Gonna Give You Up spawned his own meme, which is known as rickrolling, and involves sending under any pretext a link that actually leads to that music video. The comments on Youtube (platform that openly sponsored this trend) are full of users who say they have been “rickrolled”, but they stayed to enjoy the music anyway.
The song has not lost momentum. In 2018, the magazine time out gave him number 33 on his list of 50 best songs of the 80s. In 2020, the newspaper Guardian He put her at number 44 on his list of the 100 best to reach the first place in the United Kingdom.
Recently, the Netflix series ted lasso used it in an episode of the second seasonsung by a group of funeral attendees, which caught the attention (for good) of Astley.
The singer, who is still active, recently participated in the Smukfest festival in Denmark, and this month he will be one of the guests of the Silver Classic car competition in England. On the anniversary of Never Gonna Give You Up wrote: “It’s 35 years today! If (the song) were a person, he would be old enough to be president, according to United States law. At this point she has a life of her own, and I appreciate all the love, fun and laughter that surrounds her. For 35 more!” And then she tagged President Joe Biden. (AND)