Colombian singer Maluma presented himself this Wednesday as a businessman in New York by launching his own brand of mezcal, Backlightingone of the several businesses that he has underway and that reflect the evolution of his ambitions, although he assured that music remains his priority “number one”.
The 28-year-old artist, called Juan Luis Londono Ariassummoned the media in a Manhattan skyscraper to make himself known as the co-owner of this mezcal, whose name somehow expresses who he claims to be “behind the scenes”: “A dreamer who gets up every day to get his family ahead”said.
“I think it’s nice that people know my musical career, but that they also know me further back: who is the businessman, what are the projects apart from my music”explained the Latin star, who revealed that in addition to mezcal he has a clothing line, a horse farm and an audiovisual production company.
“My music made all this happen. I will never demerit my musical career, but I feel that as one changes and grows, dreams also change and grow. It doesn’t mean that I’m going to retire from music, because for me it’s number one, but this is a ‘side project’ (parallel project)”he explained.
Maluma said he grew up in the business world thanks to people around him, including his father, and argued that in the last ten years he has grown musically, but also as a “low-profile entrepreneur” who has decided that it is “the moment to tell the world about those projects” that he had “under the table”.
“My dreams are not just ambition to get money, but to inspire generations”, said the singer, who joins a long list of celebrities who combine the world of entertainment with business, including his countryman, reggaeton singer J Balvin.
Asked about his business references, he indicated that the actor The Rock (Dwayne Johnson), who has a production company, is one of them: “He knows how to combine his performance with his business, and here we are right now, learning from the greats.”
In the case of Contraluz, which has begun to be distributed in Mexico and which it hopes to expand to Europe, it revealed that it had “put up several million dollars to own it”, which is not limited to being the face of a brand, but rather positions itself as one of “the most important investors”.
The artist gave a toast and expressed his hope that his mezcal would become an inspiration for Latinos, reflecting their culture and their “power” in the world, but he came out on the question of whether alcohol, for which other artists have chosen in their foray into business, it is the only exportable element on the continent.
“There are many beautiful and important things that we Latinos have to expand worldwide. I am exporting my art worldwide and if I can export other things than music, then I am happy to do so”he commented, without losing his smile and giving off affability.
“I have a clothing line, a horse farm, a fragrance that just came out… I have a lot of things that I can’t name that are going to be part of the next semester. I just opened my audiovisual production company, Royalty Films. We make all the videos of my career with my own production company”, he added
It was difficult to get more details out of him, but before leaving exclaiming in English “keep dreaming” (keep dreaming) and between thanks, he added that he has not forgotten his origins, since he is “helping new generations of Medelllín” (Colombian city where he develops some charity projects) and “new artists”. (YO)