Netflix wants to discover the new global urban star with ‘La Firm’, his ‘reality’ which will premiere on April 4

Auditions started early this year and were open to any talented aspirant from Latin America, the United States or Spain who wanted to become the next urban musical superstarwith the support of Netflix.

the signature is the new reality That wants to catapult Latino faces and voices into the world by several episodes that will closely follow the participants in their essays, travels, personal reflections and moments of crisis or joy, as they fight for become the contract winners with the Neon16 talent incubatorfounded by the Colombian Lex Borrero and the Puerto Rican Tainy, and which was named the most innovative music company in 2021 by Fast Company.

With the help of singers Rauw Alejandro, Yandel and Nicki Nicole, the platform wants to make visible the commitment of young people to make their dreams come true. As seen in the first trailer, the chosen boys (twelve in total) they will come from different countries such as Peru, Puerto Rico, Argentina, Colombia, Chile, Mexico, the United States and others.

“This is a dream I’ve had as long as I’m conscious”you hear one of them say. “I don’t have a plan B; I’m gonna make music till I die”, notes another. “I’m tired of being poor, brother; that my mother gets up every day to have a bad time”, a third contestant confesses.

For example, production moved the group to Miami, where the reality. But according to their judges Not only talent is rewarded, but also the connection the artist has with the audience. “That person passes on to me what he projects,” he specifies. raw alejandromulti-nominated for the Latin Grammy.

“They need their own essence”agrees Nicki Nicole.

Puerto Rican singer Yandel also emphasizes that the program’s format encourages applicants to produce their own music from scratch. “They lock themselves in the studio to work.” From the beginning, one of the requirements to be elected in the show was to upload an audition in which an original song was sung.

The program will too new guests every episode, including Will.I.am. and the Colombian J. Balvin, who will advise and enjoy the participants shows.

the signature was created by Borrero and developed by Howard T Owens, from Propagate, who will produce the show together with Ntertain, Borrero’s production company with Tommy Mottola. Nikki Boellaexecutive producer of hip-hop competition Rhythm+showfrom Netflix, the show runner.

“Our goal has always been to bring Latino culture and talent to the forefront, and we’re excited to do so with this space.Borrero said in a statement.

“The most popular music in the world comes from Latin America and Latino voices. There is a strong team behind it the signature, And we have no doubt it will appeal to Hispanic audiences around the worldsaid Propagate co-CEOs Ben Silverman and Howard T. Owens.

The company’s first season premieres on Tuesday, April 4.