Atresmedia acquires Diariomotor, the leading motor information portal in Spain

Atresmedia acquires Diariomotor, the portal that leads motor information in Spain with more than 2.4 million unique monthly users and 300,000 subscribers totaling more than 20 million views a year, according to Comscore. This operation supposes one more step in the digital strategy of the Atresmedia Group, which is based on the development of native digital content.

In the words of Jose Antonio Antón, Deputy Director of Content of Atresmedia Televisión, the purchase of Diariomotor underpins the digital offer that “leads the audiovisual sector, already exceeding 27 million unique users thanks to a varied content offer“.

“The incorporation of this team of professionals that has demonstrated a great creativity when looking for additional formulas The exploitation of digital content allows us to improve our ability to segment and exploit data and the possibility of making special ad hoc products for a sector as important as the automotive industry “, added José Miguel García Gasco, general manager of Atresmedia Publicidad.

From Diariomotor, its director David G. Artés, assures that the entry into the Atresmedia Group “opens up a world of possibilities to expand our reach through synergies and collaborations. “” We believe that it is the best step that Diariomotor could take to face the future with the maximum guarantees and the best growth expectations, “he added.

Considered one of the main drivers of the Spanish economy, the automotive sector is one of the strategic sectors for Atresmedia. In recent years it has been carrying out different initiatives in the field of corporate social responsibility, such as Put the brake on it, or communication towards brands, through ‘Cubic centimeters’.

About Diariomotor

The Diariomotor group, originally founded in 2005 as a digital vertical specialized in information on the motor world, has established itself as a reference medium in the automotive sector.n both for your audience and for the brands you work with. Its success is based on three basic pillars: data-driven strategy, the ambition to pioneer the development of digital editorial content, and the use of technology for the development of transactional conversion tools for the media.

Through these three pillars, the group has been developing two additional lines of activity to the diariomotor.com portal. On the one hand, the creation of the first-hand vehicle offers comparator quecochemecompro.com has allowed the development of its own solution to put more than 600,000 users interested in buying cars in contact with all the reference brands on a monthly basis. Additionally, Diariomotor has developed a loyal community of followers on Youtube that consume more than 20 million video views per year, thanks to the development of the company’s original audiovisual productions.

About Atresmedia

Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates – television, radio, internet, cinema, production for third parties and training, etc. – through its flagship brands: Antena 3, laSexta, Onda Cero, Europe FM… In this way, Atresmedia has developed its strategy in different Divisions such as Atresmedia Televisión (Antena 3, laSexta, Neox, Nova, Mega, Atreseries and the Atresplayer and Atresplayer Premium platform), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM ), Atresmedia Publicidad and Smartlcip Latam (dedicated to advertising and commercial exploitation), Atresmedia Diversificación (activities and businesses not dependent on advertising) and Buendía Estudios, producer of audiovisual content in Spanish for the national and international market, owned 50% by Atresmedia and Telefónica. Within its commitment to Corporate Responsibility, under the Atresmedia Commitment seal, it has campaigns such as Put the Brake, Constants and Vitals, Wellness Goal, Go Eco, Create Culture, Zero Tolerance and Raise Your Head.