Artificial intelligence sings for her. He says it’s the future. “Someone else can be you”

Holly Herndon calls herself a “computer musician”. Previously, she tried herself as a musician, but now it’s Holly+ – an AI-powered better version of herself as an artist. Although the virtual singer sings in the voice of her creator, she is able to overcome not only technical limitations, but also the language barrier. Using a special microphone, Holly’s voice can also be sung by any person – the system will process only the appropriate data.

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Educate instead of scare

Herndon shared her creation, and many other artists have already taken advantage of the opportunities it offers. Her proposal arouses fascination, but also fears. Some suggest that the ability to fake an artist’s voice makes it possible for anyone to record a duet with their favorite musician, even without their consent. However, the author’s intentions were different.

I definitely didn’t mean to scare anyone. I try to do the opposite. The narrative is that it is a horrific dystopia. I’m trying to present the other side: it’s an opportunity.

Holly laughed in an interview with Wired magazine. The attractiveness of her invention, according to her, is that it is extremely simple, although the process itself is unconventional. In her opinion, many problems can be avoided by clarifying the law on the protection of intellectual property. “We screwed up a lot of it. I’ve seen people sign contracts that could be harmful to them in the future,” Herndon said. He wants to educate instead of banning the use of AI. For this purpose, she wrote another program. Although Holly+ is a project from 2022, the author was fascinated by the possibilities of artificial intelligence back in 2019. Together with partner Mat Dryhurst, she created Spawn, the site behind HaveIBeenTrained.com, allowing you to see if AI used our art to feed its algorithms. It is because of the work ethic that Holly+ was founded. “The only IP I’m really comfortable with to that extent is my own,” he claims.

Against the use of AI by industry giants

Holly+ stands in opposition to virtual musicians – apart from Hatsune Miku, who has been active for many years, such as virtual rapper FN Meka, created by the Capitol Music Group label. The work of a non-existent artist has resulted in 500,000 listeners on Spotify per month and over a billion views on TikTok. In turn, the Chinese company Tencent Music Entertainment announced that its song with the vocal track “sung” by AI, “Today” has exceeded 100 million plays, which translates into 348,000 views. dollars of revenue. Fake voice company Supertone has also been acquired by Korean music giant HYBE. That’s what Holly Herndon opposes, and that’s why she made her invention available to artists. They, not companies, should decide how artificial intelligence will be used in music. Holly+ is to teach them the basics of using AI.

Someone else could literally be you. If you want it to be. For me, it’s a dream come true to have this weird disembodied voice that allows me to sing crazy phrases that I would never be able to do.

– she said. You can get to know Holly+ and listen to songs using it on YouTube. In a duet with a vocal clone, Herndon performed e.g. Dolly Parton’s famous hit “Jolene”.