has been one of the biggest stars on the Polish music scene for decades. Over the years of her career, the artist has worked for her position in show business and the trust of fans. This fact was often used by various companies, offering the singer advertising contracts. In this way, Rodowicz signed her name under the services and products of various well-known brands, and one of them was, among others, Pewex.
Pewex for the rich. Maryla Rodowicz appeared in the advertisement of the chain of stores
In the times of the People’s Republic of Poland, only the richest could afford shopping at Pewex. The Internal Export Company concentrated luxury, for those times, goods, the availability of which was significantly limited. The items on offer were usually not available in any other outlets, but also correspondingly expensive. It was in the advertising of this chain of stores that she took part.
Maryla Rodowicz tempts in Pewex’s advertisement. The singer appeared in the spot in a bathrobe
Today, Pewex’s advertisement, in which Rodowicz appeared years ago, would probably cause a lot of controversy and a media storm. The singer then appeared in a spot that went to television, and on the recording she was dressed only in a short, lace robe. Her lines were soft, almost seductive. The ad, which lasted only a minute, was strange, however, and began with … the awakening of a vampire.
In the recording, we first see a sleeping singer who coquettishly pronounces the name of the “Pewex” chain of stores in her sleep. This soft call wakes the vampire from sleep, who, following the alluring voice, creeps up to her bed. Suddenly, Marilla wakes up. Surprised by the presence of a stranger, she begins to seduce the bloodsucking creature. When the creature, beguiled by her charms, loses control, it rushes at it and begins to strangle it, while listing the products it wants. At the end there is a typical advertising slogan “Pewex is everything there”.
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Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
