The sports ‘outfit’ does not have to be ugly

In 2023, Etafashion seeks to become the best ally of people who want to lead a lifestyle fitness. “It is not only losing weight, because we understand that the goal is to be healthy. For this reason, we are promoting the current sports line for men and women. Our brand is one hundred percent designed and produced in Ecuador”, highlights Camila Camacho, head of Marketing for the local clothing chain.

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“From the brand that we created and designed (Navigare Sports), our proposal is that the outfits Sporty doesn’t have to be ugly. How many times have we seen people who, to go to exercise or go to the gym, what they wear is a shirt of the former political candidate? We want to tell you that you can dress in garments that adapt to what you need, that they will be fashionable from their conceptualization and that they will make you look good, either to exercise or just to feel comfortable. It happens to us a lot that on a Saturday we do not want to use Jean to go to the supermarket, but we can use a heater”, adds the executive.

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Another novelty is the inclusion of new international clothing brands, which are well positioned in the sports market, such as New Balance and Fila. It also has the identification of sports licenses, achieved through agreements with suppliers that are authorized licensees of certain trademarks, such as Barcelona Football Club (Barça), Real Madrid Football Club, Paris Saint-Germain Football Club, NBA and NFL.

They are one hundred percent original brands, which enter the market with the best possible price and will always have the ease of payment that we, as Etafashion, can deliver. They are official team products, garments more adapted to fashion, such as leg warmers, jackets, t-shirts and more.

Camila Camacho, Etafashion Marketing Manager.

We’re also including well-known shoe brands Sneakers, Converse, Vans, and Steve Madden. The latter is a more fashionable brand of shoes, but they can already be found in our stores”, he adds.

Treadmills, exercise bikes and sports equipment (weights, leagues, etc.) are available at www.etafashion.com, which offers exclusive products to purchase from the comfort of home and nationwide. “Our e-commerce channel is increasingly similar to a marketplace, where other brands also sell their products and we make it easy for our customers to pay. It is a page that offers all the guarantees and has the backing of the business”, concludes the Marketing manager. (YO)