In 2018, thirteen North American and Latin American designersincluding Stephanie Ruiz, were invited to be part of the fourth edition of the Epson Digital Couture Projectan event prior to New York Fashion Week of that year. The creators were then the responsible for using digital printing technology (sublimation) to produce exclusive haute couture designs, based on the theme called “Cosmopolitan Haute Couture with impossible colors: how does culture dress?”.
The sublimation process uses heat to transfer a design initially created on a computer to a fabric (polyester). To achieve this, the lines they are first reproduced on paper using a high-quality printer (Epson SureColor F Series) and then pass to the fabric by the contact of an iron.
“That year I represented Ecuador in one of the biggest events in the industry with the Kaleidoscope collection, inspired by stunningly beautiful texture macros that get overlooked in everyday life like feathers, mushrooms and dirt”, comments Ruiz in a recent interview with La Revista. “The intention was to show a trend full of color, art and textures, made with clothing techniques and technologythrough sublimation”.
To date, Ruiz has concentrated this process in its international line Sportluxe, which already has a significant trajectory. “He is highly appreciated inside and outside the country,” he says. “Sportluxe is very fashion savvy with garments that have dual usefor day or night, a trend more focused on comfort and that I relate it a lot with the current lifestyle”.
Using the same digital technique, Ruiz is ready to officially present her Moss collection this week, full of intense colors and interesting microscopic texturesand which it exhibited together with Epson as a premiere last month at the Ecuatextile Fair, made in Quito.
“Moss is made with artistic macro photographs of microscopic details and textures of mosses and fallen leaves, taken in the mountains of the Ecuadorian highlands. The versatility offered by this technology has allowed me to let my imagination run wild”, he details.
Ruiz, who counts designers among his inspirations Rocky Gathercole, Issey Miyake, John Galliano and Carolina Herreraconfesses to having always been attracted to extravagant cuts and vibrant colorssomething that can be offered today by applying the sublimation technique to achieve contrasts, volumes and asymmetries, always maintaining elegance in its exclusive proposals. “This technology represents the opening of doors to design and creativity. The ideas and possibilities in color combinations in different qualities are endless”.
The designer is also shown proud to have united the traditional creative process with the advantages of the digital world. “It has been very important for the creation of my fabrics, since I work with artistic photographs of Ecuadorian nature and we print them for each design. He has been indispensable in creating the fusion of technology, photography, fashion and art, which is the essence of the brand and It fills me with pride to show nature in a different way, this has made many people are more aware of natural textures much appreciated nationally and internationally”.
Among the media figures dressed by Ruiz is chef Carolina Sánchez, jury of MasterChef Ecuadorwho wore several of Stephanie Ruiz’s designs during the show and it was who She was behind the dress she wore at her wedding with fellow chef Iñaki Murúain December of last year.
“Caro Sánchez is a spectacular woman, it is a pleasure to see her with my clothesRuiz comments. “Caro greatly appreciates the style of my different lines, we really enjoy working together, everything looks spectacular on her. Soon she will wear her wedding dress in Spain with a look Stephanie Ruiz”.