It never ceases to amaze all the brands, stores, companies, people and even public organizations that have benefited from the success of Shakira’s song with Bizarrap: ‘Session #53’.
On this occasion, it was the National Registry of Colombia that took advantage of the new worldwide success to launch its own version of the song and invite citizens to request an identity document or digital card.
“In the first versions there were stronger things”: Keityn makes a great revelation and confesses that they had to eliminate very specific details in Shakira’s song to avoid legal problems
Through its TikTok account, the Registrar’s Office published a video with the caption: “Clearly you need the digital ID so that you don’t get splashed in 2023 without having it.”
In addition, the original scenario was recreated: a set with blue lights, the woman with headphones who wears a fluorescent jacket and imitates Shakira’s movements, as well as a producer sitting behind her with a music console.
This is the amazing representation that a makeup expert does about Shakira’s new song
This is the ‘cover’ of the Shakira song made by the Colombian Registry
“I’ve had it for a while. It’s very easy, I’ll throw this information away. A digital document come to process it. The digital ID is for people like you, for someone like you. There are two versions, you can travel throughout South America”, expresses the lyrics of the adaptation.
The video, which already has 1.4 million views and almost 60,000 “likes”, generated all kinds of reactions. Several users complained about the waiting time to obtain the digital ID.
Other users of social networks praised the work of the marketing department, which, according to some, is “more efficient” than it.
Others regretted being in Europe and “missing these things”. Initiatives that are more frequent and creative in South America.
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Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
