The legendary Chevrolet Silverado truck returns to Ecuador

In an event held at the Guayaquil Country Club (located in the new Samborondón), last Thursday, January 12, Chevrolet Ecuador presented the All New Chevrolet Silverado Trailboss Z71, this model returns to the country after eleven years of absence and arrives in its new version with a stylized design, more technology, security and connectivity, according to spokespersons for the brand. With the arrival of Silverado, Chevrolet strengthens its offer in the pickup truck segment (pick up-AND).

Eleven years ago Chevrolet Silverado was very successful in the Ecuadorian market, and today it returns with great expectations for all those who seek maximum comfort combined with elegance. This is one of the brand’s most powerful vehicles, with a greater load capacity for work and adventure activities. The new Chevrolet Silverado stands out for its design, technology and safety, a truck with great innovations to satisfy all our customers.

Juan Fernando Muñoz, Brand Manager of Chevrolet Ecuador trucks.

Characteristics that Ecuadorians look for when buying a truck

This van, manufactured at the Flint, Michigan plant in the United States, incorporates technological details such as the screen touch High definition 13.4″ Mylink and a Bose premium audio system with 7 speakers, subwoofer and amplifier.

In its exterior design, it presents an imposing totally black front grill, which includes the traditional Chevrolet bowtie in a black version (black bowtie) and wall lights Z71. Its rear-view mirrors with directional light, LED projection headlights and LED DRL daytime running lights stand out, with a set of LED fog lights and red tow hooks. At the back you can see its drawbar, double exhaust, rear bumper with step, LED taillights. Its bucket has a capacity of 1,718 L, with 18% more space compared to competitors.

In terms of power, performance and performance, it has a powerful 5.3L V8 Ecotec gasoline engine, which provides an output of 355 horsepower and 519 pound-feet of torque and is coupled to a 4×4 transmission with several driving modes, and a 10-speed automatic with electronic gear selection with better fuel economy.

The new Chevrolet Silverado will be available in different colors: wine, blue, white, lead, silver and black. With a 7-year or 150,000-kilometer warranty and a maintenance plan every 10,000 kilometers. The new pick up will occupy the top space in the Chevrolet truck portfolio, with a reference price of $86,990.

Chevrolet continues as the leader of the Ecuadorian automotive market

According to the figures provided by the Chamber of the Automotive Industry of Ecuador (CINAE) corresponding to invoiced and registered units, two Chevrolet models were in the Top 5 sales in 2022: the Chevrolet D-Max truck, which was once again ranked at number 1 in sales, and the Chevrolet Captiva SUV, which ranked fourth in the overall ranking.

The cheapest cars of 2022 in Ecuador

In the truck segment, one of the most relevant in the industry, Chevrolet maintains an indisputable leadership with a 30.6% share, that is, one out of every three trucks sold in Ecuador is of the bowtie brand. Chevrolet D-Max continues to be the main player in this segment, with a total of 7,039 units sold in 2022, 17.4% more than the volume sold during 2021. This model is manufactured at the GM OBB plant in Ecuador, reaffirming the company’s commitment to contribute to the development of the Ecuadorian industry, since currently the production of GM OBB in Ecuador represents around 60% of the national industry.

Truck and van sales in 2022 reached 40% more than in 2019

“For Chevrolet, 2022 was a year of business consolidation and repositioning of the commercial network that remains the largest in the country. 2023 will be a year of growth in all segments, particularly pickup trucks, a highly relevant segment since this type of vehicle is a work tool for multiple industries and economic activities. We are committed to our clients, offering them the best mobility alternatives; For this reason, this year we plan to carry out eight launches. We are leading the present to revolutionize the future”, commented Marcus Oliveira, commercial director of Chevrolet Ecuador. (YO)