Its simplicity makes its power of transformation infinite and the ingenuity of its fans ended up detonating its creativity. Although many people still resist the charm of Crocs, the brand makes its way globally thanks to collaborations with celebrities, movies and themes that captivate niches of all ages and genders.
Today, By commemorating its two decades in the market, the celebrations will reach the metaverse, through the Zepeto and Roblox platforms. with the participation of a special guest from the brand and where users who connect can enjoy a fun meeting.
“Croctober is one of our favorite times of the year: a time to recognize our fans, many of whom have supported us unconditionally from the beginning and who live at the heart of our brand.said Heidi Cooley, CMO, Crocs.
“Over the past two decades, as we’ve grown, so have they.and together we have created a global revolution in comfort. This Croctober proves that there is no better time to reflect on these incredible 20 years.”, he commented on the celebrations that started at the beginning of this month.
The Magazine also spoke with Bernarda Barreiros, commercial manager of Crocs in Ecuadorabout this celebration.
What have been the keys to the success of the brand?
What has kept us at the top of footwear brands worldwide have been the great benefits that footwear offers in terms of comfort, quality, versatility, because you start using them at home and then you use them for all occasions, and additionally, we have kept the vanguard in fashion.
How did the collaboration with the singer Bad Bunny happen?
It was funny, because Bad Bunny started wearing Crocs to his concerts because of the looks and comfort, without being our ambassador, but now it is.
What new models will arrive with the celebration?
One of the most outstanding models on the international catwalks is the one by Balenciaga, with a very wide platform and in relation to this we have the Mega Crush, which is a double platform, very trendy and which we are launching in this Croctober. There’s also our 360 line, which is a lighter line, with 40% more cushioning, very modern for men and women.
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What would you say to someone who still resists wearing this shoe?
Let them try them. Many still resist because they believe that there is only the ‘hollow’ model, but now they can be customized with clogs.
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
