“You traded a Rolex for a Casio. You go fast, go slow” is one of the last phrases that make up the lyrics of Shakira and Bizarrap’s Music Sessions #53, a stanza that caused many doubts regarding the renowned watch company founded in Japan in 1946.
As indicated by Aristegui Noticias, the lyric is an analogy that compares Shakira (Rolex) with Clara Chía (Casio), the current partner of her ex-partner and former Barcelona FC player, Gerard Piqué.
This generated an increase in questions about the operation of the brand’s products in the most used search engines on the Internet, while Casio remains one of the most popular topics on Twitter with more than 380,000 posts worldwide.
And, despite the negative meaning with which the Colombian referred to the electronics company, the managers devised a fun strategy to take advantage of the free publicity that the song brought them.
CASIO’s response to Shakira’s song
#CLARAmenteTeamCASIO campaign
Currently, the musical theme accumulates more than 70 million views on YouTube and in its lyrics it mentions other companies such as Twingo, TransMilenio and Mercadolibre, according to what was published by Infobae.
Historic revenge! All the records that Shakira and Bizarrap’s ‘Session # 53’ broke, the anthem against Piqué
However, the first to respond to Shakira’s mentions was the famous watch assembler, who made a post on her Education Division Twitter account @CASIOedu.
“CASIO (watches and keyboards) and (calculators) are for life”
In addition, in the illustration attached to the tweet, Daft Punk, a French electronic music duo, can be seen carrying a keyboard from the Japanese company.
Why a Casio watch is still valid despite smartwatches
Thus, what began as a simple response, became a whole campaign accompanied by the hashtag #CLARAmenteTeamCASIO, which was also reproduced by fans of the brand both on the blue bird platform and on Instagram.
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Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
