For Marcus Oliveira, commercial director of General Motors Ecuador, on average, luxury or high-end vehicles represent about 1% of total sales for the entire industry.
If the current trend continues, “sales of these models are expected to be above 1,200 units at the end of the year, which could represent the highest volume in the last five years,” says the spokesperson for GM OBB of Ecuador.
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On the other hand and recounting, the Marketing coordinator of Quito Motors SACI, Sebastián Cifuentes, in an interview for EL UNIVERSO spoke about the well-known impact suffered by the automotive market due to the COVID-19 pandemic; however, in recent times the situation has been recovering.
“This also affected the luxury vehicle segment, as its sales fell by approximately 45%,” says Cifuentes, spokesman for the company that represents Ford in the Ecuadorian Sierra and Oriente.
Import and acquisition
Currently, GM OBB of Ecuador imports only the models that are part of its portfolio and that are approved in the country. This is not the case with models of other General Motors own brands (Cadillac, Buick, GMC) or Chevrolet models that are outside the current portfolio approved for Ecuador, which are offered through their official sales channels and dealer network.
It is worth clarifying, points out Oliveira, that The importation of vehicles requires compliance with a series of local regulations and regulations regarding safety, emissions and type of fuel, availability of spare parts, parts and pieces, among other factors. For the timely importation of luxury vehicles or models that are not part of the portfolio, a special procedure is followed through a global business unit called GM Fleet.
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In the case of Ford, they have a stock of this type of model, the process to request it does not differ from the rest. “We look for our clients to fill in their data in the quote on-line that can be found on our website or that come to our showroom in all our agencies at the national level”, says Cifuentes.
Factors that affect customer loyalty
Provide exclusive experiences to its customers, which include personalized attention and better after-sales servicesis among the priorities of brands to ensure loyalty.
Among the strategies that Ecuavía (Porshe, BMW, Mini) maintains, Carlos Estrada, marketing manager, mentions bringing models with competitive prices.
The prices of the cars benefiting from the tariff discounts have become very accessible and are compared with others in the market but from other sources. Today we have cars starting at $43,500.
Carlos Estrada, Marketing Manager of Ecuavia
Meanwhile, for David González, head of marketing and communications at Autolider Ecuador, general distributor of Mercedes-Benz, Freightliner and Western Starthe experience for your customers must be different and it starts from the visit to your showroomincluding car delivery and after-sales service.
“This focus has allowed us to grow as a brand in Ecuador, becoming number 1,” says González. He adds that for the second semester of this year they will unveil a surprise that will expand their line up, to satisfy a certain market niche that will be expanded. (YO)
Source: Eluniverso
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