Maluma unleashed his creative energy at Colombiamoda with designs that scream inclusion

Colombian singer Maluma brought all his creative energy to the world of fashion to send a message from inclusion and freedom with a collection for GEF clothing brandwhich he designed together with children and youth of your foundation and that he revealed this Wednesday on the Colombiamoda catwalk.

the artist of Medellinwhere the 33rd edition of the most important fair of the textile-apparel sector in Latin Americahe managed to concentrate all the energy that he transmits with his music in the garments to explode in an area in which he feels very comfortable, with a collaboration that has the foundation at its center The Art of Dreams and the “dreamers”, as they call their members.

“Doing a collaboration of this level represents a lot for me, for my career, for my culture, for the next generations, for the dreamers,” said the singer at a press conference prior to the show.

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genderless garments

Juan Luis Londono, known worldwide as Maluma, moved like a fish to water in the role of designer. He gave life to a collection connected with the trend genderless (without gender) to encourage the public to create urban and comfortable styles with garments such as joggers, hoodies, t-shirts and different accessories.

“I feel related to this environment. I feel happiness, I feel satisfaction and a lot of emotion. Today we are pressing that green button, but what is coming and what is going to happen is what is decisive,” said the reggaeton singer when talking about the catwalk “Maluma x Gef The Art of Dreams”which marked his debut as a designer.

Beyond his “fashionista” soul, the interpreter of Sober Y Hawaii He was initially moved by the fact that the collection has a “very nice” purpose, being conceived as a social project that goes in favor of his foundation.

On the other hand, he was also attracted by the powerful messages that he could send through each garment with creations that scream “inclusion” and “fluidity”, the objectives of the proposal.

“I’m a man, but I like to wear women’s denim jackets and skirts. What I wear does not define me as a human being. That is the message, that people feel free to be as they are. We are not here to judge or set paradigms”, declared the popular ‘Papi Juancho’.

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Maluma has been the face of Versace’s spring-summer 2022 campaign and debuted in 2020 as the first Latino in a campaign for American designer Calvin Klein.

“Fashion has influenced my career, but we are just beginning and what is coming is the best,” anticipated the artist, who described his participation as a “very natural, very organic” process.

The love for his native Medellín is also present, another of the inspirations he had, since he also sought to reflect his childhood and “the colors of my land.”

“I have worked with other brands, and it was very crazy because I had already been to New York, Paris and London in important ‘fashion weeks’, with brands worldwide, and I wanted to replicate it in my land, also do it in Medellín because we have a also an export product”, he confessed.

the color of dreamers

At home, sitting on the floor and scratching blank canvases, Maluma began the creative process of the collection nine years ago, to which 130 members of his foundation gave it a greater dimension with their contributions.

In particular, they were in charge of defining the color palette, which contrasted with the white and minimalist setting in which the designs were presented in the City Hall of Club El Rodeo in a vibrant parade with daring and versatile looks.

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Those children and young people, who seek to transform their lives through art, embodied their artistic abilities symbolized in each color used in the collection: blue (singing), yellow (percussion), magenta (dance), green (creativity) and orange ( composition).

The director of El Arte de los Sueños, Manuela Londoño, stated that the dreamers, “from themselves, contributed a lot to the collection and are the protagonists.”

The GEF brand, which four years ago featured J Balvin in a collaboration, chose Maluma to keep up with the global trend of involving celebrities in the design process.