Eight of his brands are in the top twenty of the cars best selling lightweight from January to April 2022 in Ecuador. and elevenin the top twenty of the Commercial Vehicles (van, bus and truck) with more demand in the same period. They are also in the first places in four (SUV, truck, truck and van) of the six model segments most purchased by customers, according to the most recent figures (published in May) kept by the Association of Automotive Companies of Ecuador ( Aeade).
These are the Chinese vehicle brands that are gaining ground in Ecuador and that only in the first quarter of 2022 have reached a 35.7% share of sales by country of origin, outperforming the rest and also up 7.6% compared to the first quarter of 2021 when they reached 28.1% of the total sales share pie.
The technology, the quality, the services they provide, the affordable prices and the designs are part of the reasons why the cars of Chinese origin have been welcomed, say representatives of the Ecuadorian China Chamber of Commerce, dealers and distributors of these vehicles.
“Here in the country, last year there were three Chinese vehicle brands that were in the top 10 of the best sellers. And we have cases of two brands of Chinese trucks that, if we add their sales, exceed the number one (in that segment), which is a local brand in sales. It is a phenomenon that is repeated in other countries and that here, in Ecuador, is taking place in a very positive way”, says Gustavo Cáceres Pazmiño, president of the Ecuadorian-China Chamber of Commerce.
In Ecuador, to date, there are 61 Chinese brands of cars that include light vehicles (cars, trucks, and SUVs), commercial vehicles (van, bus, and truck), heavy vehicles, and electric cars, according to official figures.
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The growth in sales, described as positive by the unions, has occurred especially in the last four years. Cáceres gives examples: in 2016 the units sold that were registered were a little more than 3,000, while in 2021 sales exceeded 22,000 units of Chinese cars.
“And the projections of the experts According to the behavior of this first quarter, they tentatively indicate that up to 30,000 vehicles (sold) could be reached in 2022, that is, a very, very important growth, ”says Cáceres.
In the first quarter of 2022 alone, a little more than 11,400 Chinese cars were sold in Ecuador compared to 7,300 in the first quarter of 2021, according to statistics from the Ecuadorian China Chamber of Commerce.
If the trend continues, Chinese brands could reach 40% of the share of car sales in the country. In other words, out of every 10 cars sold, four will be Chinese brands, says Cáceres.
In the lightweight vehiclesfour Chinese brands are among the ten best sellers from January to April 2022 in Ecuador, indicate Aeade data.
Chery ranks fourth; Jac, the seventh; Great Wall, the eighth, and Jetour, the ninth. From there, Shineray is in eleventh place; DFSK, in the twelve; Changan, at 16, and Soueast, at 20 of the best-selling light products in Ecuador.
“The brand (Chery) has been the one with the highest growth in the country, in the period 2020-2021, increasing the market share (market share) by more than 2%. In 2022, we are with a market share accumulated growth of 5.5%, maintaining sustained growth”, says Christian Cazar, manager of the Chery Brand of the Maresa corporation, which has more than 32 dealerships nationwide.
In the case of commercial cars (van, bus and truck) there are eleven brands of Chinese origin that are in the top 20 of the best sellers by signature in this category. These are: JAC, which ranks second; Shineray, the fourth; Sinotruk, the fifth; JMC, the sixth; Foton, the seventh; DFSK, the eighth; Karry, the ninth; Dongfeng, the eleventh; Faw Trucks, the thirteenth; Golden Dragon, the nineteenth and BYD, the twentieth.
“Little by little, the Chinese product has been gaining its place in the Ecuadorian market, to such an extent that it has a share of at least 35% of the total vehicle fleet that is sold and it is because it has been gradually growing and improving in technology, equipment, feasibility and brand support, in addition to competitive prices”, explains Gino Barrezueta Morales, president of the company China Motors (Mecanosolvers).
The company he represents began importing Chinese cars in 2007, instead of the Russian Lada, and now also offers electric Chinese cars that are gaining ground every day. Of the latter, he adds, he sells an average of seven units per month.
China Motor Expo Ecuador 2022
The second edition of the China Motor Expo will take place from June 22 to 26. It will be in the Palacio de Cristal, on the south side of the Malecón Simón Bolívar, in the Plaza de la Integración.
The first China Motor Expo was in 2019 and was due to the increase in demand for these cars in Ecuador. Hence, due to the COVID-19 pandemic, it did not occur in 2020 and 2021.
Unpublished Chinese fair shows 15 vehicle brands in Guayaquil
In this 2022 it is expected that more than 40 brands will be at this fair, where light cars, SUVs, commercials, transport vehicles and heavy trucks will be seen. Admission will be free. There will also be musical shows, gastronomy and other cultural and family events.
A phenomenon that is repeated in other markets
“It fills us with optimism to see the great acceptance that Chinese brands have every day in our country. It is important to emphasize that this is not just a phenomenon that occurs in Ecuador. China, a couple of years ago, became the main vehicle manufacturer in the world, surpassing even the United States. In 2021, China managed to produce more than 25 million vehicles (at a participation level it represents 31%) and, according to Chinese government data, it is hoped that by 2025 it can reach the number of 35 million”, he comments. Gustavo Cáceres Pazmiño, president of the Ecuadorian China Chamber of Commerce, about the growing demand for these cars worldwide.
Chinese cars are conquering many markets because they have very competitive prices, very attractive models, and very good features related to safety and quality. Currently, every day more testimonials are heard from users of Chinese cars (in Ecuador) who are selling their first Chinese car to buy a second, because they are very good quality products.
Gustavo Cáceres, President of the Ecuadorian China Chamber of Commerce
The leader of this binational union also agrees with the representatives of Chinese car dealers when mentioning the reasons why these brands are gaining more ground every day in the Ecuadorian market.
“This I must admit It has been part of a development plan by the Chinese government in this country, which has invested a lot in this industry with the aim of positioning Chinese products very soon as one of the best sellers”. (YO)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
