Atresmedia TV closes a historic 2022 on Spanish television. The Group has been a protagonist during every month of the year and has turned the panorama of television audiences upside down thanks to a television model that has led to the absolute conquest of leadership.
A historic year in which it won the triple crown: Atresmedia TV is the leading Group in 2022, despite having one channel less than its competitor, Antena 3 is the leading channel and laSexta, once again defeats its direct rival. The dominance has been absolute in the year, from beginning to end: AtresmediaTV achieved this triple victory also in the month of December.
Atresmedia TV is the leading group of 2022 with 27.2% and in December (25.6%). Once again, it conquered the leadership in Prime Time, achieving the greatest historical distance with its competitor in the year, +3 points (27.5% vs 24.5%) and also beating it in the last month of 2022 (26.4%) . It is the group that the most people watch every day of the year, with close to 19.2 million unique viewers each day, and in December, with almost 19.2 million. Likewise, it repeats as the group most watched on a delayed basis, for the third consecutive year, with its maximum in this consumption since 2016, 23%.
laSexta, 10 years ahead of its competitor and also in December
laSexta is the third most watched private channel of 2022 and also achieved the double victory in the year and in the month, beating its competitor. In the annual balance, with 6.1%, he completes a decade of leadership over his rival, the same since he was part of Atresmedia, also beating him in Target Comercial (7.2% vs. 6.1%). And, in the monthly, laSexta also beat its rival in December and placed ahead in 63 of the last 65 months.
As milestones marked in 2022, ‘Aruser@s’ confirms its turnaround in the morning and leads by noting, in addition, its historical record in quota for the 5th consecutive year, 17.5%.
A year that has once again placed laSexta as the television reference before the big electoral appointmentsthe regional elections of Castilla y León and Andalucía, with which the chain has won 17 victories on election night, since 2014 without interruption.
The premiere of ‘Los Borbones: una familia real’, which ranks as the channel’s most watched broadcast of the year (2,235,000 and 17.1%), and the first interview with the general secretary of the PP, Teodoro García Egea , after presenting their resignation (1,719,000 and 12.9%), both leaders, are another of the outstanding broadcasts of 2022, the year in which ‘Lo de Évole’ has once again been the most watched program, for the 3rd consecutive time , and ‘Al Rojo Vivo’, the content with the greatest contribution to the chain.
Antena 3 is the leading TV in 2022
He has led in every month of the year, chaining, in fact, 14 consecutive months in the lead in what is his longest historical leadership streak. He reigns in this 2022 with a 13.9% share, his best result since 2009, and the greatest historical distance with his direct competitor in 23 years (1999). It is the most-watched channel in the slots with the highest consumption: Desktop (16.2%), Afternoon (13.5%) and Prime Time (15.1%), achieving the greatest advantage in the stellar slot with its rival since 1995, +4.2 points, and also leading in Commercial Target (13.6%). From Monday to Friday, it increases its leadership in these time slots to 16.5% in the Desktop, 14.5% in the Afternoon and 16.5% in Prime Time.
Likewise, Antena 3 closed December as the leading TV (13.4%), facing the broadcast of the World Cup and showing the strength of its grid. It maintains its comfortable hegemony in Prime Time, with 15.3%.
An absolute leadership that supports its television model, based on its solid programming and without sporting events, which has led it to obtain the most watched news, programs and series on TV in the year. It is also the channel that achieves the most unique viewers, with more than 12.8 million on average each day in 2022 and the most watched on a delayed basis, for the 2nd consecutive year, with its best data in this consumption since 2016. This year it achieved also numerous milestones that demonstrate the consolidation and monitoring of its contents: Antena 3 has been the leader 77% of the dayss, has had the most viewed broadcast on 88% of the days, concentrates 87% of the 500 most viewed broadcasts and is the absolute queen of the ‘golden minute’, achieving it on 86% of the days.
Antena 3 Noticias is the leading news program for five consecutive years, its longest leadership streak in history, achieving in 2022 its best result in 15 years, since 2007, with 19.3%. It is the only information offer that grows and reaches the greatest historical distances with its competitors.
The network also achieves the most watched programs on TV with ‘El Hormiguero 3.0’, ‘Tu cara me suena’ and ‘Pasapalabra’ and monopolizes the Top 10 of the most watched entertainment formats with hits like ‘Joaquín, el novato’, the second edition of ‘El desafío’, ‘La Voz’ and ‘La roulette de la suerte’.
Antena 3 is also the leader in fiction in 2022 with the most viewed series, also taking the Top 10 with up to seven productions. ‘Infiel’ rises to the top position, while ‘Alba’, an original production of Atresmedia TV, has become one of the television phenomena of the year, sweeping its linear broadcast and deploying its success all over the world, as well as becoming the most watched Spanish series and with the best quota among all the new fiction bets on Antena 3 since 2019. Along with them, ‘Lies’, ‘Family Secrets’, ‘The Wife’ and ‘Brothers’ have triumphed in Prime Time of this year and, daily, ‘Tierra amarga’, leader in the afternoon, and ‘Amar es para siempre’, which has reached its chapter 2,500 this year. Added to this successful harvest is ‘The Gypsy Bride’, who was the leader on her special night.
Success also for the themes of Atresmedia TV
Regarding the thematic chains, Nova chains five consecutive years as the leading female network. Neox (1.8%) has once again stood out in Target Commercial and among viewers aged 13 to 44.
Mega (1.4%) achieves its best records in men (1.9%) and in Target Comercial (1.7%), while it grows in Late Night thanks to the leadership of ‘El Chiringuito de Jugones’, the most viewed of the Chanel. And Atreseries (1.7%) signs the best year in its history and is once again the leading newly created chain since its inception, as well as the most watched subject matter with a record high (2.2%).
Source: Lasexta
Ricardo is a renowned author and journalist, known for his exceptional writing on top-news stories. He currently works as a writer at the 247 News Agency, where he is known for his ability to deliver breaking news and insightful analysis on the most pressing issues of the day.
