The development of gaming it has gone from being considered a simple extension of the gaming industry to having a powerful impact on Ecuadorian society in recent years. Around the world, thousands of people live by playing online, showing off their skills on platforms like Twitch, or participating in major global championships.
Ecuador does not deviate from this reality and, although the culture gamer in the country it is still incipient, an industry is already beginning to be created that with the passage of time is solidifying and the private company is joining this world.
For example, Martín Alvear, a young man from Quito, has become a personality in the world gamer in Ecuador. Since 2019 he became a professional video game player and now has thousands of followers on his digital platforms, in addition to being one of the creators of SkullCracker, a team of e sports professional. Like many, Martín found his passion and began to develop in this world when his mother bought him a Gameboy console when he was 8 years old. Alvear, thanks to his experience and knowledge, generates content focused on video games and also makes streaming. He is now part of the team gaming from Discover.
The brands, in addition, are incorporating new portfolios with products of this niche thinking about the consumption of an audience that is also quite demanding. For example, Japan’s Sony introduced its Inzone line, which includes specialized hearing aids for gamers. “The market has been expanding and interest in video games has increased with the spread of tournaments e-sports. (…) we believe that this new line will offer even more options for those who are looking to upgrade their current video game systems. We are committed to contributing to the growth of video game culture by providing gamers with gamers of PC and PlayStation a wider range of options to enrich their lives through games, “said Yukihiro Kitajima, head of the video game area and the marketing office of Sony Corporation.
In the Ecuadorian zone, Sony is targeting Jorge Guerra, a very famous content creator when it comes to YouTube. He has stood out for the fact that he always shares gameplays that relate to Fortnite. In addition to this, he also usually shares curiosities, theories, stories and some secrets about this game.
Other brands also offer more specialized products for video games in the country. Kingston, for example, offers a wide variety of RAM and solid-state drives designed specifically for the hard work that gaming requires. The Chinese ASUS offers its Republic of Gamers line in Ecuador, which includes a wide variety of laptops specialized in video games that not only have really high performance characteristics, but also a look eye-catching as is common in this type of equipment.
Today, one of the main purposes of video games is to bring people closer through connectivity and digital skills; In addition, it is a tool to channel frustration or other emotional responses, and provides the player with a moment of relaxation and enjoyment. In this sense, Martín Alvear affirms that the benefits of video games are tangible and greater than the cons and the speculations that are made around this topic.
The growth of gaming not only is it evident among the audiences that have historically consumed more video games, such as generation Z and millennials, but also that the universe gamer It is also a magnet for baby boomers.
The powers of e sports now they are also transmitted by signals of large traditional television stations such as FOX Y ESPN along with classic sports and the companies of streaming of video games like Twitch were absorbed by giants like Amazon.
In Ecuador, large-scale competitions such as the tournament e sports Celerity, in which 16 teams with a total of 72 members participate. Here games of renowned games such as League of Legends, Dota2, Rocket League Y Valorant.
The audience for this type of content skyrocketed as of 2019, according to Google Insights, from 63.7 million in that year to 75.5 million in 2022. However, YouTube is one of the preferred platforms for Latin American users to continue streamers and see various leagues of e sports.
At the local level in Ecuador there is a large number of online players pending the e-sports; for this community, the most popular video games are League of Legends, Dota 2, Counter-Strike, Fortnite, Free Fire, Overwatch, Rainbow Six, Fifa Y Valorant. In addition, in the country there are already leagues and teams like SkullCracker with extensive experience, which have participated for some years in the e-sports.
Other brands such as Discover promote new spaces for this booming culture such as the Volcano Discover League, where Ecuadorian teams join the participating countries of the Latin American Professional Video Game League (LVP).
Currently, video games are not only sources of entertainment, but also learning and awareness tools, which invite reflection on how digital platforms are being used. In this sense, video games offer a great opportunity to learn in a didactic, creative and innovative way. (YO)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
