Fashion Week returns to New York with more than a hundred fashion shows

New York Fashion Week returns tomorrow, Friday, with a six-day calendar that includes more than a hundred fashion shows, most of them in person, with veteran brands such as Carolina Herrera and Jason Wu, other emerging brands such as Patricia Voto, plus some unexpected ones, like Tommy Hilfiger and COS.

The first day begins with the Proenza Schouler parade, which celebrates its twentieth anniversary, and on the last day, on Wednesday, September 14, the curtain will be lowered by Tom Ford, leader of the Council of Fashion Designers of the United States. in the years of the pandemic and driver of changes to promote inclusion and sustainability in the sector.

There are also names like Tommy Hilfiger, who returns to the Big Apple after three years with a parade inspired by Andy Warhol’s famous Factory that will be broadcast in the metaverse and whose garments can be bought immediately, in contrast to the collections that take months to reach the public.

It also highlights the landing of two major Italian firms: Marni, which opens in New York as part of an international “tour”, and Fendi, which celebrates the twenty-fifth anniversary of its “Baguette” bag by the model Linda Evangelista, Until now away from the spotlight due to a bad cosmetic experience.

There are many firms, some older and others younger, that have been establishing themselves as faithful to the New York event, from Carolina Herrera, Michael Kors and Jason Wu to Cristian Siriano and Laquan Smith, including Coach, Tory Burch and Willy Chavarria, whose pieces are often seen at red carpet events.

Among all these brands, generally linked to haute couture or big occasions, one exception stands out: the Swedish affordable clothing chain H&M, which presents the new collection of its minimalist firm, COS, in a parade that shows the interest of the company for the US market.

Likewise, more and more emerging designers are making their way, some with a clear commitment to sustainability, such as Gabriela Hearst, creative for Chloé and who has her own line; Patricia Voto, who uses leftover fabrics from other fashion houses, or Alejandra Alonso Rojas, who follows natural artisan processes.

Some enter and others leave, since there are designers who were regulars at this event before who have chosen to follow their own rhythm, such as Ralph Lauren, who presented his collection at the Museum of Modern Art in March, or Marc Jacobs, who did so in June. at the Public Library.

Following the trend of recent years, the parades are held throughout the city and in some cases they take exclusive and unknown spaces for part of society, such as the luxurious Hotel Plaza next to Central Park, or the Cipriani restaurant on Wall Street, frequented by celebrities and top executives.

And there are some choices that seem to respond to reasons beyond fashion, such as the United Nations headquarters square, which appears as the planned setting for the parade of the fashion designer of Nepalese descent Prabal Gurung, also an activist who defends the rights of immigrants and women.

Apart from those parades framed in the official calendar and focused on American fashion, there is a constellation of catwalks that exhibit fashion from other countries and cultures, such as the Latin American Designers Platform or the Rise NYFW, which hosts several Canadian indigenous designers.

But it’s not all parades, since “Fashion Week”, which attracts numerous tourist and business visitors to the city, is accompanied by talks, presentations and exhibitions around fashion such as the Fairchild Fashion Museum, which will show photographs of historical moments of this art.