Grupo Empresarial Ortiz is making a “strong investment” to expand Coral Hypermarkets. In this 2022 the road to Salitre was chosen to open its premises #16, and it will be this Friday, April 8, 2022. It has 300 parking spaces and a construction of 12,430 m².
The lifting of the building lasted eight months and there will be more than 500,000 products divided into the categories of supermarket, hardware, construction, toys, plastics, furniture, appliances, among others.
But it will not be the only opening this year. One is already planned in Quito. And possibly another in Guayaquil and Ambato for this year or in 2023.
Each store that the business group opens translates into more than 200 direct jobs and 1,500 indirect jobs.
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Gianella Vásquez, Marketing Manager at Coral Hypermarketindicates that the next stores will be their own and not in shopping malls, a format that the brand also uses.
“In a couple of months, the opening to the south of Quito is planned. It is its own place, with the same characteristics [que tiene el nuevo, en vía a Salitre]. It is a sector that was not covered,” says Vásquez.
This next inauguration will be in the sector of La Magdalena. It will become the third location in that city and the seventeenth nationwide.
Only during the pandemic, that is, since 2020, This business group opened three stores: in Manta, in Montecristi and another in the Mall del Río shopping center, in Guayaquil. And now the fourth is added, on the road to Salitre.
“The business group has a fairly aggressive expansion plan. What is sought is to be able to cover sectors that we have not yet reached. that’s the goal”, he points out.
Grupo Empresarial Ortiz is an organization with more than 70 years. It is dedicated to the commercialization and manufacture of a variety of products nationwide.
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In addition, it owns 36 companies in different areas of production and marketing, including Coral Hypermarkets. All these companies employ more than 8,500 people.
As part of the innovation Coral has some call buttons inside the premises. These serve to contact staff in case an employee is not seen nearby.
“We are constantly improving the service, and it will always be an important variable. The call buttons are for customers to have facilities”, he points out, adding that they also keep perfecting the inventory system.
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Home delivery is a shopping channel that is gaining strength since the pandemic, says Vásquez.
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“We handle it through the website. [Nos va] well, actually. This channel became quite strong with the pandemic and has been improving much based on the experience and parameters that were learned based on the demand”, he indicates, adding that the majority of orders come from Quito and Guayaquil.
Coral Hypermarket Express
It is the new concept of the brand. It is the same design as a Coral Hypermarket, but a little smaller, explains Vásquez.
These measure around 10,000 square meters and have the same categories. While the common ones are 12,430 m².
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“That’s right, the assortment [de productos] it keeps. What varies is the size of the area,” he adds.
At the moment they only have one with this format and it is located in Montecristi. (I)
Source: Eluniverso
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