Virtual purchases have increased in popularity in recent years and Peruvian users show greater interest in making purchases during campaigns such as the already famous Cybers.
According to information from Linio, during the last edition of the Cyber held in March, there was a 56% growth in sales, as well as a 25% increase in the average purchase ticket, thus becoming the most successful campaign of what’s going on in 2022 for the marketplace.
“The information that we have been collecting during our campaigns such as Cyber Linio and Cyber Wow, indicate that Peruvian online shoppers have a much greater willingness to buy during these dates, as well as to spend more,” said Jason Huertas, Commercial Director from Linio Peru.
Likewise, the executive mentions that the campaigns that arouse the most interest in Peruvians coincide with the delivery of bonuses in July and December, such as Cybers, Black Friday and the Christmas campaign. However, if users find attractive coupons, offers or benefits such as those offered at Cyber Wow, which runs from April 18 to 22, the purchase intention increases considerably, which is why a growth of 65% is projected. compared to Cyber Linio, developed in March.
What are the preferred categories in 2022?
From the beginning of January to date, the electronics category has had the highest growth during 2022. In second place is the home category and third place is Fashion and Beauty. These remain the favorite categories of Peruvian users, both during commercial campaigns and in regular weeks.
Within the category of electronics, cell phones and computers are the products with the highest demand. So far in 2022, the average cell phone ticket has increased by 23% and that of computers has increased by 40%.
In the case of the Home category, the average ticket in televisions, audio and video increased by 26% from the beginning of January to date. Finally, regarding Fashion, Beauty and Sports, the average expenditure made by customers grew by 14% since January of this year.
“The fact that Peruvian online shoppers increase the number of products they buy, as well as the value of each one of them, shows two things: first, that users actively look for offers and the best prices, so the campaigns commercials like CyberWow are highly relevant to them. Second, there is a greater confidence to make purchases of greater value through electronic commerce. Both are important symptoms for the development of e-commerce in Peru”, said Huertas.
What is the profile of the Peruvian online buyer?
Linio’s recurring users are mostly between 25 and 34 years old. In terms of gender distribution, 55% are women and 45% are men. Residents in Lima lead visits to the platform with 66%, followed by La Libertad (11%), Arequipa (7%) and Piura (3%).
Source: Larepublica
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