Banco Guayaquil has its latest app version designed by its customers and team: one more app like you

Banco Guayaquil has a new version of apps available in Apple, Android and Huawei stores. The change was based on listening to the opinions of the clients, where more than 10,000 comments were analyzed on its quality platform and in-depth interviews were carried out with clients to learn about the different use cases that they give to the application, this was complemented with the feedback of all the Bank’s collaborators, who have permanent contact with clients, and know their main challenges. “We listen to your every word and suggestion, and turn it into action, into an app that is 100% focused on you, the user. An application that we made together with you, which is made by you. This is a first big step and milestone in this bank that we are building together, the one that thinks less like a bank and more like you”, commented Guillermo Lasso Alcívar, Executive Vice President of Banco Guayaquil during the presentation of the apps.

Based on this, the new application presents various improvements and functionalities such as:

1. Greeting: Now the client decides how he wants the apps tell you, it is not the bank calling you by the name registered in the Civil Registry. Example: Instead of saying “good morning, María Gabriela (full name)”, now greet in a personalized way: First Gaby.
2. Favorites: Frequent users of apps they always have registered accounts to which they transfer more frequently or those monthly payments such as basic services, payments to service companies, etc. with the new apps now the user can choose those frequent transactions and put them in favorites so that he can find them faster.
3. Recent activity: It is very common for the user to forget to make certain payments or transfers, that is why now the apps shows recent transactions so that the customer remembers the last payment or transfer they made.
4. Transfers and payments: Now customers can do it in three simple steps. In the same window register the account and amount, so the client can do it without carrying out double processes.
5. Financial Health: This does not have any appsis an annual and monthly summary of expenses and income so that customers know how much they saved and how much they spent and thus keep better control of their finances.
6. Quick Actions: When they are recurring payments or monthly transfers, such as apartment rental, the client can establish it as a fixed payment.

Jorge Hurtado, Vice President of Digital Transformation, during the launch event, explained that when they considered making the change, it was difficult to design a apps ideal for all clients, but they could design a apps that each client could customize as they preferred. “A apps that knows how you like to be called, that allows you to define which products you want to see frequently and which products you don’t, that allows you to choose who your favorite contacts or companies are, that allows you to create quick access to the most frequent transactions. So is the apps that Raúl uses, is not the apps of Banco Guayaquil is the apps of Raúl with all his preferences, which allows you to personalize the experience”, commented Hurtado in the presentation of the new apps.

The Bank has designed a apps closer and simpler, one that customers can customize as they prefer, also has the best safety and quality practices on the market, a apps more like you “We will continue to listen to you, we will continue to improve and, above all, we will continue to do so together”, concluded Angelo Caputi, Executive President of Banco Guayaquil.

In 2022 they will continue to implement new improvements designed by the team and customers in order to offer the best banking experience.