With an investment round of $20 million, the ‘startup’ Tiendamia projects expansion outside the region

With the closing of an investment round for $20 millionthe startup of Uruguayan origin shopmiawhich has a presence in Argentina, Brazil, Costa Rica, Ecuador, Peru, and Uruguay, hopes to expand its operations in Latin America and expand into new markets outside the region.

With this operation, the firm dedicated to e-commerce cross-border from the United States to Latin America, reached a valuation of $80 million.

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This Series B was made entirely by the investment fund Cartesian Capital Group (Cartesian). In addition, Cartesian has committed another $10 million for future expansion.

Juan Pablo Pereira, CEO and co-founder of Tiendamia, reiterated that the investment round will allow the startup execute an ambitious international expansion plan, consolidating itself as a leader in e-commerce from the United States to the world.

“We believe that the most important thing is our customers, and this investment will be used to give them the best shopping experience so that they can fulfill their dreams, accessing any product in the world, just as if they lived in the United States, quickly and safe from your cell phone,” Pereira said.

While, Beth Michelson, Sr. managing director of Cartesian Capital Group, He added: “We are happy to join the Tiendamia team in their mission to solve the problems that brands from the United States encounter in selling their products in the rest of the world.”

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The manager assured that they project an enormous growth opportunity for the e-commerce in Latin America of products from the United States. “We believe that Tiendamia, with its eight years of experience, is the best channel for e-commerce and brands from the United States to position themselves in Latin America”, concluded Michelson.