The Ministry of Foreign Trade and Tourism (Mincetur) has been working on the construction of a fund of US$ 1,000 million to invest in tourist destinations, as announced by the head of the portfolio, Roberto Sánchez, during the presentation of the “National Reactivation Strategy of the Tourism Sector 2022-2025″.
“Based on a territorial and decentralized approach to the sector, from Mincetur, we are making the effort to build an investment fund of US$1,000 to invest in tourist destinations, highlighting the historical, cultural and gastronomic wealth of our country, with special attention in regional cuisines, because Peru is its regions”, Sánchez pointed out in front of various regional governors and regional tourism directorates.
The minister also indicated that, with the new tourism reactivation strategy, the Mincetur projects this year to increase receptive tourism in the country from 9% to 21%.
The new strategy for the reactivation of tourism
The new “National Strategy for the Reactivation of the Tourism Sector 2022-2025” has a series of initiatives and actions to boost tourism activity in the country in the short and medium term. These are aligned in four key points:
Budget and financial resources
- Increase in resources for financial leverage and debt operations.
- Creation of information systems.
- Optimization of international relations for technical and financial cooperation.
- Manage an effective participation of regions.
Improve conditions and facilitation of tourism in destinations
- Adequate conditions for tourism service providers.
- Connectivity for passenger traffic.
- Environmental conditions suitable for tourists.
Strengthen and promote the offer of tourist products and experiences based on reactivation scenarios
- Incorporation of information and innovation technologies to tourism service providers.
- Recognized destinations based on quality and biosafety criteria.
- Reduction of the infrastructure gap in tourism.
- Support mechanisms for tourism entrepreneurs.
- Offer of specialized products.
Strengthen the promotion and positioning of the tourist offer
- Country destination positioning.
- Destinations in regions and destinations for the national and international market.
Source: Larepublica
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