How to shoot up your sales in the 2022 school campaign?

The school campaign It is already underway, especially with the confirmation of the return of face-to-face classes, which has filled entrepreneurs with great expectations.

This is one of the seasons in which they sell the most; For this reason, the Comercial Network of Financiera Confianza offers some advice so that microentrepreneurs are better prepared.

– Know your client: If you are not new to your business, surely you already know very well what your customers need and what they like. For this reason, before starting to buy supplies or merchandise, the financial entity recommends that you review how it went in previous school campaigns. What sold more, what less, for what things could you ask for a better price, what things people asked for and did not have.

The financial organization highlights that as a result of the pandemic, the Peruvian consumer in general is becoming more far-sighted and more rational in their expenses, spending a little more time making purchase decisions, and being more analytical regarding the benefits of the products. For this reason, it is ideal that you anticipate this customer decision process by talking with some of them so that you know what product or service they are looking for and if their needs have changed in any way.

– Remember that there will be blended classes: Since the return to classes will be blended, clients will have special needs. It has to be evaluated if users are going to continue requiring computers and cell phones to help remote classes, and that is a business opportunity for entrepreneurs who are dedicated to the sale of these products.

– Offer promotions without losing your profit margin: Before deciding what your marketing strategy will be, it is vital to have up-to-date inventories and be honest about the costs and expenses of your business. This way you will be able to know what is the price that you can handle for each product and what discounts or promotions can be offered to achieve profitable sales.

– Analyze your point of sale: Having traffic in your premises is essential to have an optimal level of sales. For this reason, if you do not have a good location, it is recommended to use posters with offers that are striking or to hire pullers – who are friendly and not aggressive. It is also very important that you make your business known through social networks with attractive promotions so that people feel motivated to go directly to the store.

– Offers delivery service: With the COVID-19 pandemic still impacting nationally and globally, for many, going out to buy is not a safe or easy option to do. Therefore, having a sales service through social networks or delivery can help you increase your sales.

However, Confianza reminds that adequate internal logistics must be implemented to take the orders, prepare the products for shipment, charge for the products and have the appropriate protocols for the delivery of the supplies.

– Bet on the long term: The financial company emphasizes that entrepreneurs should focus on providing cordial and sincere attention that communicates well the functional and tangible benefits of their products.

Finally, entrepreneurs can resort to loans in general to finance their campaigns, but also to an educational loan that guarantees their children’s studies and specialization courses that they themselves require to continue restructuring and strengthening their businesses in the context of the pandemic.