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Domestic consumption: the beverage sector was the one that grew the most during the second quarter

The beverage basket grew 25% in value during the second quarter, according to a Kantar WorldPanel division report. With this, it became the basket with the highest growth and the second that contributed the most to the development of consumption in that period.

In the same way, it was known that non-alcoholic beverages, such as soft drinks, juices and soft drinks, are also recovering, but with a consumption dynamic opposite to that of beers.

“In the short term, in the second quarter we see that the beer category has a 90% growth in value. This is because last year we were all in lockdown and there were no social gatherings. Now that these meetings have returned, consumption has been reactivated, especially of individual formats, because people are being careful in matters such as sharing glasses ”, explained Leslie Huamán, account director of Kantar WorldPanel division.

For Kantar, the consumption of beverages would continue to recover in the remainder of the year due to the reopening of the economy. In addition to sodas, non-carbonated drinks also saw a recovery. The last quarter of the year is usually positive for the basket due to the change of season.

“With more family sharing moments, consumers go for the larger formats. If we focus on cold drinks, there is a seasonality issue that occurs at the end of the year and at the beginning of the next, the heat increases ”, noted Huamán.

Beverage basket: ISC

Recently, the MEF announced the update of the list of sugary drinks taxed with ISC. Now all products that have a sugar content equal to or greater than 5g / 100ml will be taxed at a rate of 25% of the ISC; before it was 6g / 100ml.

The Association of non-alcoholic beverages and soft drinks of Peru (Abresa) argues that in recent years the industry has reduced the relevance of products with high sugar content: between 2016 and 2018, the representation of beverages with a content greater than six grams it was reduced from 80% to 55%; now you must hasten those efforts to avoid the maximum rate.

For Kantar, although the impact of the ISC will be negative for demand, this would be offset by seasonality and reopening.

“We are beginning to develop a study on the impact of prices with this new rise that will in fact affect specific categories [bebidas azucaradas]But let us remember that these impacts take time and in the third and fourth quarters, above all, we will have a greater demand due to seasonality. This can only slow down this growth a little, ”says Huamán.

The data

  • Frugos Fresh has a 76% growth compared to the same quarter of the previous year, according to Arca Continental Lindley.
  • AC Lindley’s sales grew 13% to S / 980 million in the first half of 2021.
  • Industrias San Miguel (ISM), recorded sales growth of 20% in the first half of 2021, driven by juices and energizers, which grew above 20%, according to Juan Carlos Pastor, ISM’s commercial manager for Peru and Chile.

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