From Linio they reported that wireless headphones and speakers are consolidated among the gadgets preferred by Peruvians, to the point that they increased more than 100% in their marketplace during 2021, and by 2022, they expect them to be consolidated as the most popular products.
“During the key campaigns of the year such as Mother’s Day, Cyber Days or Christmas, sales in the audio category can triple compared to a normal week. We have also identified that the demand for this type of item has increased considerably due to the new habits of exercising both at home and outdoors,” said Alberto Arellano, International Marketplace Manager at Linio.
In addition, it specifies that Lima, Trujillo and Chiclayo are the cities that generate the most demand from users, and the preferred brands are JBL, Bose and Lenovo, in addition to Edifier, QCY and Realme.
Finally, Arellano noted that every day the desire to buy online and from foreign markets such as Asia and the United States grows, which have “benefits such as free and express shipping on selected products, post-sale service in Spanish, as well as the ease of returns. free if the customer is not satisfied with their purchase.
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