Some years ago, business activities carried out by women went unnoticed or were little visible due to the scarcity of opportunities. Today, its economic and social contribution consolidates a notable increase and a large participation in the labor force.
Peru is a country of entrepreneurs and women are part of it. Currently, according to the result of the study Profile of the Peruvian Entrepreneur of the Bicentennial, from Caja Trujillo, women represent 60% of all entrepreneurs that exist in the country.
The research indicates that the reasons why they choose to have a business are very varied, whether due to need, interest, desire to generate greater income through their businesses or achieve fulfillment of their personal and family plans, etc. In addition, their goal is to be able to have a business that is sustainable over time and with the possibility of expansion.
However, access to financing is usually complicated, according to the investigation, since they must evaluate in detail the cost / benefit of what each entity offers, the rates and the terms with which each financial company with which they wish to access loans works. In addition, to this situation is added the dispute with stereotypes in different markets led mainly by men.
“They are women who seek and generate opportunities to get ahead (…) They think very well about the new plans they want to carry out and what they need, this including the search for capital, strategic alliances, digitization, among others,” said José Camacho , Central Business Manager of Caja Trujillo.
.
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
