Businesses take advantage of the post-holiday season to win back customers. They have had casualties of 40% that now they handle with the capacity.
2022 began, behind were the Christmas and New Year’s festivities; also dinners and entertainments, which in many left extra pounds. This is one of the reasons why gyms, this month, perceive an increase in demand from new clients with good and healthy intentions to fulfill their new year’s resolutions.
Gyms often take advantage of this interest to launch promotions and discounts to attract more customers; in search of an economic recovery after the impact of the pandemic that left many of these businesses with debt and paralyzed their expansion plans.
For example, the chain of gyms NovaGym, which has four branches: three in Guayaquil and one in Machala, launched a promotion of $ 74.99 in free hours for three months with the option of inviting a friend on weekends, among other offers that they expose in their account of Instagram.
Arturo Sarmiento, supervisor of the NovaGym Alborada headquarters, explained that before the pandemic the flow of customers was very high in January, so much so that it was not necessary to launch promotions.
Gyms in Guayaquil open with 30% capacity and controlling biosecurity measures
However, he acknowledged that today the number of people who attend the gym, compared to previous years, is reduced by 40%, and they try to manage that flow to meet the capacity allowed by the authorities.
“In 2020 our brand suffered a great loss, since that year we opened our largest headquarters and due to pandemic reasons we had to remain closed for almost eight months, so the economic factor was greatly affected, so much so that today we continue canceling the debts of 2020 ″, said Sarmiento, who has high expectations for this beginning of the year, but also highlighted the biosafety measures that the brand applies at its headquarters.
These include the use of two towels for personal use, presentation of a vaccination card with its complete scheme, dispensers of alcohol and disposable paper for users and the use of a mask at all times within the facilities.
In addition, for each of the group classes a list of users is made to control the capacity, machines are disinfected at the end of each day and signs were applied so that there is adequate distance.
While, Raúl Gamboa, general manager of Gamboa Boxing, assured that at the beginning of each year there is always a significant increase of between 20% and 30% of clients.
This, according to the businessman, is mainly due to three factors: personal New Year’s resolutions, the beginning of the beach season and holidays in educational entities.
However, the brand was not exempt from suffering losses due to the crisis generated by the pandemic. Gamboa asserted that the attendance of clients to the trainings decreased, they closed their headquarters on the road to the coast and postponed the inauguration of a new headquarters in another strategic sector of the city.
Therefore, one of Gamboa’s goals for this year is to keep its operations running with the maximum capacity allowed by the authorities.
“We are aware of the positive impact generated physically, mentally and emotionally by the service we offer to the members of our community, which goes far beyond the practice of a sport, in Gamboa we transform lives through our exclusive methodology, ”said the businessman, who hopes to once again have a fifth headquarters in Guayaquil, to later resume the expansion project to other cities in the country.
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Currently, Gamboa Boxing has four branches, in the south, La Joya, Kennedy citadel and La Alborada, in the latter it operates at the NovaGym facilities.
In addition, Gamboa seeks to strengthen its virtual channels, to offer more and more services and products of its brand, which at the beginning of the year has also launched promotions such as three months of extended classes, up to 100 days, which include a nutritional accompaniment.
In addition, rates with 25% discount and souvenirs your brand free; and discounts on Gamboa brand implements.
Meanwhile, sports equipment brands also take into account this interest in gyms to launch seasonal promotions.
For example, Rebook launched from January 4 to 23 sales ranging from 30% to 50% on selected products, in all the brand’s stores nationwide at Mall del Sol in Guayaquil, Mall del Río in Cuenca, Quicentro Sur and Condado Shopping in Quito .
“In this way, all lovers of the fitness and irreverent style, they can start the new year fully equipped to meet their goals, in addition to saving on their purchases, “he said. Roberto Castells, Reebok Marketing Manager, who added that the brand also seeks to strengthen its segment online and favor the growth of electronic commerce in the country with commercial strategies.
Castells explained that one of these strategies is sales by WhatsApp, to which an additional 5% discount will be granted when sending the image of some outfit or product that inspires. (I)
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
