Discounts range from 10% to 55% on selected merchandise and new products.
The premises and shopping centers start 2022 with campaigns of discounts between 10% and 50%. These sales are part of the strategy for the January balance season where offers are applied to merchandise left over from December. There are even discounts for new products that, in some cases, started on Three Kings Day and will last until the end of the month.
The discount posters will be displayed in shop windows and aisles of stores and shopping centers in Guayaquil, Quito, Otavalo and other cities. Others have the offer placed on each product.
One of the first to apply it is Delltex, an Ecuadorian textile company located in the parish of Cumbayá, 20 minutes from Quito.
The merchandise discounts, which were left over from the Christmas season, began last Thursday at all its points of sale, says Hugo Hernández, Store Manager.
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“It is a liquidation of everything, blankets, line of home covers in all dimensions,” Hernández mentions.
Discounts range from 20% to 45% and are aimed at 90% of the merchandise. Hernández affirms that there will also be a 10% settlement on new products.
“We have some units that we have left and they are discounted. We did well (in 2021) and we did have a lot of acceptance, “says Hernández, who adds that this January is the first to sell merchandise from the previous month.
The company, dedicated to the production of yarns and fabrics, raises the offer of finished products such as antifluid fabric, cushions, covers, blankets for a square and a half, two and three places, among others.
This promotion will be in Otavalo; at the Outlet in Cumbayá, at the Granados Plaza Shopping Center, in Quito, and at the Maltería Plaza de Latacunga. These last two belong to the DK Management Service group.
Aunt Warehouse is another of the companies that are committed to this dynamic. It will have offers until January 12 in different categories, such as dairy, cold cuts, candy, cleaning products, beverages, and more.
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There are also discounts on toys with 55% until January 9. For example, dolls from $ 9.99; Travelina piano at $ 17.99; remote-controlled plane at $ 9.99, and so on.
These purchases can be canceled with a credit / debit card, cash or with Credi Tía, differing from 3 to 24 months.
Almacenes Tía has these offers in 242 stores nationwide. “These promotions are for the benefit of them (customers) and thus in their purchases they do not stop carrying an item that they need or like,” says the company.
Meanwhile, shopping centers are also joining the campaign, which they have called ‘January balances’, as Mall del Sur and Village Plaza.
In Village Plaza they started today with discounts up to 50% in about 50 stores that will be until next January 17.
Natalia Tamariz, Marketing Manager of the Village, indicates that the offers are focused on clothing stores, sporting goods, beauty, spa, technology, home, among others.
For example, the Elisa Martínez store offers some flats white with 50% discount and mint leather sandals with 10%.
Tamariz says that this activity has been carried out every year and the acceptance has been good.
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“(We expect the) generation of additional sales in January, after the high Christmas season,” he says.
In South Mall It will be from January 17 to 31 and most locals will participate, according to Leticia García, Marketing Manager of the shopping center. At the moment clothing, shoe and appliance stores are confirmed.
“The ‘January balances’ are a promotion of various discounts in which our stores will offer products at special prices, in addition our customers will be able to accumulate Points to Dream of this season,” he assures.
Like the Village Plaza, each year Mall del Sur plans these activities, according to the needs of the clients.
While, Reebok will have discounts of 30% to 50% until January 23 in all the brand’s stores nationwide.
And for sales by WhatsApp another discount will be granted additional 5% when sending the image of an outfit or product, as part of a brand’s commercial strategy to promote the growth of electronic commerce in the country. (I)
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