Why are shampoo brands being withdrawn from the Peruvian and US market?

On December 29, the National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) announced that Procter & Gamble Peru had decided to voluntarily withdraw the Shampoo de Pantene Pro-V. However, the giant of household products had already adopted this measure in the United States, a market in which it removed other brands of liquid soap such as Herbal Essences and Old Spice from circulation.

The multinational made this decision in mid-December 2021, initially in the US market, as a preventive security measure due to a problem in its content, which had been reported by various journalistic reports.

What did the Procter & Gamble shampoos contain?

In both Peru and the US, the products involved presented “unexpected levels”From benzene, a chemical that can cause disease, including cancer, when a person experiences high exposure to the substance. P&G said they came up with these results after they began checking the cans of their deodorant sprays. Old Spice Y Secret, the same ones that had been withdrawn from the market in November of this year.

“To date, The Procter & Gamble Company has not received any reports of adverse events related to this recall and is pursuing it as a precaution,” the company said.

“While the benzene It is not an ingredient in any of our products, our review showed that the unexpected levels of benzene are coming from the propellant spraying the product out of the can. We detect benzene in aerosol products from dry shampoo spray dry conditioner. Nothing is more important to us than the safety of the consumers who use our products and the quality of the products we ship, ”the letter concluded.

Meanwhile, in Peru, Digemid stressed that it will be attentive to the fulfillment of the actions by Procter & Gamble Peru SRL, in order to guarantee that the rights of consumers are respected.

What is benzene?

Benzene is “ubiquitous in the environment,” according to the US Food and Drug Administration, but overexposure can lead to several life-threatening cancers, including blood leukemia and bone marrow cancer, as well as blood disorders . Humans can be exposed by inhalation, orally, or through the skin.

The FDA model found that daily exposure to benzene from recalled P&G products is not likely to cause adverse health consequences. In that regard, P&G has not received any reports of illnesses related to the recall.

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