The participation of buyers who acquire properties for investment or rent went from 19% in 2023 to 28% at the end of 2024, which implies a growth of 9 percentage points and shows greater confidence in real estate As an investment vehicle, “according to an analysis of the Best Place to Live certifier.
“He real estate market It has ceased to be perceived only as a housing necessity and is being consolidated as a profitable alternative for those who seek to generate passive income. This 9% growth in investment purchase is a clear sign that more Peruvians They are betting on real estate as a stable and safe financial asset, ”said Cinthia Pasache, commercial manager of the firm.
Departments: Most still buy out of necessity
Despite the growth of buyers with an investment approach, the bulk of the market is still oriented to the acquisition of housing for own use. In 2024, 64% allocated their purchase to this purpose, while 35% did so for investment or as a second home.
This behavior suggests a tendency to diversification in the acquisition of estatewhere more and more people not only look for a home, but also opportunities for patrimonial growth. In addition, the increase in interest in real estate investment could be linked to factors such as the increase in the supply of projects specifically designed for the rent and stability of the market compared to other alternatives of investment.
Buyer profile
The profile of the real estate buyer in Peru maintains a trend similar to last year: Millennials (that is, between 28 and 44 years old) they remain the group with the greatest presence, representing one in two buyers, while generation X (between 45 and 60 years) forms 34% of the total.
“The consolidation of Millennials as the generation that most buys real estate is due to its productive life stage and its progressive access to financing. At the same time, generation X maintains a relevant participation, with a more strategic vision of investment in real estate, especially as a complement to its long -term financial planning, ”explains Pasache.
The sustained increase in buyers for investment purposes suggests that this trend could be maintained in the coming years. Factors such as the growth of digital rental platforms, the development of projects designed for investors and the stability of the real estate market compared to other investment options could continue promoting this segment.
However, for a real estate investment Keep your value over the years, it is key to opt for safe purchases. “Real estate remain one of the most solid options for those who seek to invest, but to ensure good profitability it is essential to choose properties in reliable real estaters, such as those that have customer satisfaction certifications.
This guarantees not only the quality of the property in product and service, but also a better valorization of the property in time, ”concludes Pasache.
The Best Place To Live report analyzed 40 real estate projects and survey 1,157 buyers in 2024, compared to 47 projects and 1,472 surveyed in 2023. This information allows to observe the evolution of the market and project possible behaviors in real estate demand in the short and medium term.
Source: Larepublica
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