In recent years, electronic commerce in Peru has shown significant growth. According to the projections of the Peruvian Chamber of Electronic Commerce (Capio), it is estimated that in 2024 Peruvians will allocate around US $ 37,000 million to online purchases, with an annual growth rate of 17%.
In addition, it is anticipated that the average expend CapableHe stressed that in the previous year 1.8 million electronic purchases were counted on international platforms. It is projected that by 2025 more than 7 million transactions will be reached.
What are the most purchased products of Temu and Aliexpress in Peru?
The spokesman for CAPECE presented a detailed study on the most popular articles in the renowned international electronic commerce platforms. He also said in an interview with RPP that, in December last year, Aliexpress, Shein and Temu They registered more than 15 million visits from Peru.
Fashion and accessories
The fashion It is positioned as the most outstanding category in purchases with 40%, where products such as clothing, footwear, bags and various accessories stand out.
Electronics and gadgets
Aliexpress remains one of the favorite options (25%) for the purchase of smartphones, Wireless hearing aids and various technological accessories. For its part, Temu has gained popularity in this sector by presenting products at more competitive prices and with the advantage of free shipments, which has attracted a growing number of consumers.
Beauty and Personal Care
Beauty products, with 15%, include makeup, items for skin care and various tools. This phenomenon is observed especially on electronic commerce platforms such as Shein and Aliexpress.
Home and decoration
Temu has expanded its participation in this sector, which covers 12%, so it offers competitive products that include from Utensils of kitchen to smaller furniture.
Toys and children’s products
Aliexpress has established itself as one of the preferred platforms by consumers to acquire toys and educational products, which represent 8%.
Will Sunat control ecommerce platforms in Peru?
The National Superintendence of Customs and Tax Administration (SUNAT) has decided to increase its supervision over the Online purchases With fast delivery, which includes platforms such as Temu and Aliexpress. This measure seeks to prevent tax fraud and avoid the improper use of these transactions for commercial purposes.
The SUNAT states that the online acquisitions of imported products whose value is less than US $ 200 are not subject to customs taxes. This measure facilitates Peruvian consumers The possibility of buying on platforms such as Temu and Aliexpress without incurring additional expenses. However, the concern that certain users could use this benefit for commercial purposes arises.
In a recent interview with RPP, Víctor Mejía, head of the SUNAT, detailed the actions that will be implemented in relation to the platforms of Electronic commerce Temu and Aliexpress. In this way, he stressed that the most relevant is the growth of electronic commerce, so he stressed that a large part of the acquisitions is carried out through this type of fast delivery service.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
