On special dates, such as Valentine, the “sentimental budget” intensifies. What began as a romantic gesture can become a significant expense, driven by advertising campaigns and promotions designed to encourage consumption.
According to the Lima Chamber of Commerce (CCL), Peruvians will spend on average between S/200 and S/280 per person, which represents between 11% and 15% of the average income in Peru, which is S/1,800 considering the formal and informal sector, confirmed the economist Fernando Pictures to the Republic.
“If these expenses are not managed in advance, they can generate financial imbalances that limit savings and affect other economic responsibilities,” said Isabel Sánchez Jugo, a professor of the administration career at the University of the Pacific.
Both experts agree that the gift must be consistent with the size of the pocket.
Consumerism of heart
After the pandemic, many people prioritize experiences, enjoy the present more and seek to celebrate significantly. Halloween and the day of the Creole song have joined the list of high consumption dates.
“Savings should not be what is left over, because money never left. You have to establish clear goals and save with a definite purpose,” Sánchez suggests.
In times where the economy is uncertain and income does not always grow to the rhythm of prices, financial prudence becomes more important than ever. Especially considering that adding each small purchase or detail, at the end of the year more than S/600 have been allocated, said the teacher.
According to data from the National Institute of Statistics and Informatics (INEI), an average couple in Peru usually has between two and three appointments per month, which implies an approximate expense of S/100 per departure.
How to avoid breaking the pig?
To prevent love from becoming a problem for the pocket, four tips are provided:
- Have a realistic budget. You do not need to write down each sun, but be clear how much you can spend without affecting your financial goals. Remember: savings is not what you have left over, it is what you plan.
- Give your money a purpose. Enjoy is fine, but find a balance between the heart and reason. Think about what really provides value to your relationship and your financial future.
- Define your priorities. Not every expense is urgent. Ask yourself what is essential to cover first and what can you expect.
- Avoid impulsive purchases. Before spending, ask yourself this key question: do I want or really need it? Sometimes waiting a bit helps you make better decisions.
Love is priceless, but living it with financial responsibility is essential to avoid economic stress and build healthy and sustainable relationships over time.
What does Valentine’s Day mean?
Valentine’s Day, held on February 14, is a date dedicated to love and friendship. Its origin dates back to ancient Rome, where Valentín, a Christian priest, challenged the orders of Emperor Claudio II by secretly marrying young couples. It was martyred on February 14, 270 AD, and over time its history was associated with romantic love.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
