A New Chilean chain Specialized in the format ‘Hard Discount‘, will arrive in Lima and compete with well -known Peruvian brands in the retail market. Precisely, the general manager of this brand, Alberto Alvo Alaluf, has been evaluating the national market for the next arrival that adds to the concept of “low prices”, having as the greatest competitor the current Mass store which is currently one of the most known in Peru.
This brand has its own products brands, and Peru is an attractive market so that they can establish and try with this concept that even few stores have.
What Chilean store will arrive at Peru and compete with Mass?
The Chilean chain Save Food Depotrecognized for its Hard Discount format, is in the process of preparation to enter the Peruvian market in the middle of this year. Alberto Alvo Alaluf, General Manager of Save Food Depot, has mentioned that the company is in an active planning stage and is collaborating with various consultants to guarantee a successful landing in Peru.
The leader of what is known as the ‘most economical supermarket in Chile’ has informed the Financial newspaper that they are currently collaborating with different consultants for their arrival in Peru.
When will the Chilean store ‘save Food Depot’ to Peru?
The first store of this new company is planned in July next year, with an focus on offering low prices and a strategic selection of products. With this arrival, competition in the sector is expected to intensify, which has so far been dominated by Masswith more than 1,076 stores in the country.
The company’s expansion plan includes the opening of stores in Lima, which will occupy between 200 and 300 square meters. It is estimated that each of these stores will achieve a monthly turnover of approximately US $ 150,000, more taxes. In the long term, the goal is to expand nationwide and reach a total of 60 stores by 2030.
Save Food Depot will compete with Peruvian stores, including Mass
To consolidate its presence in Peru, the company has decided that its first stores are directly owned. “Initially, the first eight stores are going to be ours, because we want to soak up the market,” Alvo explained to that same medium. Its expansion strategy is ambitious and seeks to compete directly with Mass storesbelonging to Inretail, and with 3rd stores, of the Aje Group
In accordance with the aforementioned, the strategy of Save Food Depot in Peru It will follow the same line that has been successful in Chile, where the company operates with multiple branches. Their approach focuses on offering a wide range of products that include both own brands and recognized products, which has allowed them to maintain competitive prices in the market.
To strengthen its presence in Peru, the company has chosen to have direct control over the first stores that will open in the country. “Initially, the first eight stores will be our property, since we want to familiarize ourselves with the market,” Alvo told the same source.
Source: Larepublica
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