The recognized Italian brand Benettonfounded in 1965 in Treviso (Italy), communicated the beginning of a ‘global restructuring‘And as part of this measure is the closure of more than 400 stores in different countries, according to European media reports.
Following this, several users on social networks found that different Benetton products find discounts, such as stockings, comforters, towels, cases, among others. Next, we tell you more details about the Offers of the Italian brand.
What special offers does Benetton present after the closure of your stores?
Benetton products have discounts of up to 78% on the virtual page of Saga Falabella. In this way, thousands of users can take advantage of offers to acquire new goods to Much more accessible prices Following the ‘global restructuring‘of the Italian brand.
Benetton’s woman’s support. Source: Falabella Saga
Betton. Source: Falabella Saga
Benetton towel. Source: Falabella Saga
Benetton’s woman’s stockings. Source: Falabella Saga
In general, despite its remarkable success in the past, the brand experienced a considerable decrease in its global presence and recognition in recent decades. This loss of relevance has led the company to face a severe economic crisis.
What happened to the Benetton brand?
Benetton has revealed that it is in the midst of a global restructuring that it entails significant cuts, mass layoffs and the Factory closure and physical stores. According to the Spanish newspaper ‘Marca’, the company faces debts in southern Italy that exceed 30 million euros, which is equivalent to around US $ 31.4 million. This situation reflects the financial challenges facing the brand in an increasingly competitive commercial environment.
In May 2024, Luciano Benetton, co -founder of the renowned brand, communicated his decision to leave the company. In an interview with the newspaper ‘Corriere della Sera’, he revealed that “in the accounts there is a Budget hole of about 100 million euros (US $ 104.23 million) ”
What were Benetton’s latest measures after bankruptcy?
The company has communicated its decision to close 419 stores globally by 2025, after having suspended operations in 2024. This measure is part of a ‘Restructuring plan‘Designed to deal with the debt accumulated by the renowned Italian brand.
In particular, the EFE agency said that in 2012 the company ceased to be listed in the stock market and, since then, is part of the Edizione conglomerate, which is divided into four family branches. In 2000, the Italian firm was positioned in the 75th place of the Interbrand ranking that evaluates the best brands worldwide. However, in 2001 he experienced a fall to the 100th place and, by 2002, he no longer appeared on the list.
Source: Larepublica
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