One of the most anticipated summer celebrations is Valentine’s Day. During this date, couples and friends exchange gifts or share experiences with special meaning. Precisely, retail businesses get ready to offer attractive promotions and with it, increase their sales.
According to Leslie Passalacqua, president of the retail guild and distribution of the Lima Chamber of Commerce (CCL)6% growth is estimated for the transactions carried out by these businesses, with an approximate amount of S/612 million, which exceeds the initial 5% projection and the performance recorded in 2024.
The union representative explained that this increase is attributed to factors such as the expansion of shopping centers, a summer climate that encourages the consumption and diversification of the campaign. “Currently, the campaign of Valentine It goes beyond couples and friends, reaching a broader audience, even families congregate to celebrate this date, ”he added.
Valentine 2025: Average ticket increase
The Lima Chamber of Commerce (CCL) He estimated that Peruvians will spend on average between S/200 and S/280 per person. which means an increase with respect to last year when it was between S/190 and S/250. This increase of 5.26% reflects a positive trend and a greater predisposition to consumption.
In the case of gifts, chocolates and flowers continue to be the most popular. However, the demand has been growing for giving experiences and entertainment such as booking dinners in restaurants, inputs to the cinema or the theater, and adventure activities, especially with high demand on digital platforms.
E -commerce gains ground
In our country, electronic commerce represents between 8% and 10% of the total retail sales. According to Leslie Passalacqua, its turnover will grow between 10% and 15% compared to 2024, within the framework of the celebrations for the day of Valentine. This increase is due to the growing preference for online purchases, the diversification of product categories and the use of more personalized marketing strategies, supported by artificial intelligence and data analysis.
With the aim of maximizing the impact of ValentinePassalacqua recommended more effective actions with a commitment to emotional marketing to “connect with customers to a deeper level to create enduring stories.” One of the strategies to achieve this goal is to enhance digital channels in order to interact with the audience and generate expectation around the brand.
Another of them is to collaborate with other businesses to create unique experiences, launch limited editions of exclusive products for the campaign, implement cross -sales and promotional packs to increase the purchase ticket, as well as establish discounts for limited time, and form alliances between brands.
Source: Larepublica
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