A study by Oikonomics Consultora Económica compared the prices of various household appliances during the last week of September and the first week of December
The last weeks of November were characterized by a strong commercial movement, especially in the commercial houses that offered discounts taking advantage of the date of the Black Friday or Black Friday.
However, despite these offers, some appliances showed an increase in their prices compared to the values at which they were sold last September.
This, according to an analysis carried out by Oikonomics Consultora Económica, regarding price variations before and during the week of Black Friday in commercial houses in Quito.
David Gutiérrez, president of Oikonomics, explained that the study consisted of raising the prices of various household appliances during the last week of September 2021, and then comparing whether the values of the same products changed in the first week of December when there were still promotions for Black Friday.
Black Friday, between excitement and skepticism about discounts, many calculations and comparisons
“In this way, it was possible to verify that, despite the promotions and discounts that were offered during this time, some articles increased their price by up to 14%,” Gutiérrez assured.
Thus, for example, the study shows that the market share of the products offered is led by televisions with 27%, followed by refrigerators with 25%, kitchens (22%), washing machines (13%), microwaves (9%) and dryers (4%).
Regarding the average variation in the price of household appliances, the biggest difference on the rise was those of refrigerators with 14%, followed by microwaves with 4%, washing machines and kitchens (2%), televisions (0.2%). ); while the dryers did show a downward trend of -0.4%.
In this regard, Gutiérrez assured that the most marked increase is more visible in products that are generally not frequently renewed, such as refrigerators or kitchens. He added that these variations also depend on the brand of the product, a strategy that can respond to a change or renewal of inventories or even to the consumers’ own preferences.
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On the other hand, recalled the president of Oikonomics, in the middle of the year the elimination of tariff items on various products was announced, and that despite not focusing directly on these, there was a perception that prices were going to decrease.
“However, these results show that beyond the commercial policies adopted by the Government, the final effect on the consumer also depends on the particular elements of the market for each of these products, on the commercial strategy that the merchants decide to implement” , analyzed the expert.
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