The vendors at the mall Gamarra They anticipate an increase in sales during the Fiestas Patrias campaign, considering that people have a little more money thanks to the Compensation for Time of Service (CTS) and the bonus. In addition, the commercial emporium has several offers that range from S/10.
“We have pajamas from S/15 and S/20, complete sets. Clothes from S/9.90 to keep warm. We have clothes “at all prices and within reach of all pockets, of course all in different qualities,” Susana Saldaña, president of the Board of Directors of the Gamarra Peru Business Association, previously told the Andina Agency.
Why are Gamarra sales expected to rise?
“The availability of the CTS and the gratification It can help boost sales because people will have a little more money to spend,” said Saldaña.
“We hope that this campaign will at least offset the figures from previous months, which saw losses, and that it will help us to surpass the level of recovery at which we have been stuck for almost three years. Hopefully, we will close the autumn-winter season above 50% of the recovery levels and that the next semester will be better,” he added.
Sales during the National Holidays represent 50% of Gamarra’s trade
The president of the Board of Directors of the Business Association Gamarra Peru noted that the Fiestas Patrias campaign is part of the fall-winter season, which constitutes 50% of the shopping center’s annual sales. Gamarra.
“We are in the middle of the July campaign and in the next few days we will enter the retail campaign. Throughout the coast, thank God, it is cold, which helps to boost sales in the sector, which were a bit stagnant,” he said.
How much money do I need to keep warm this winter in 2024?
Saldaña estimates that in Gamarra You can find complete sets of warm clothing, such as sweaters and pants, for S/30 in some stores. Depending on your tastes and needs, you may also spend S/40 or S/50.
On the other hand, if you need blankets or quilts to sleep comfortably and without getting cold during the winter, you can find them from S/20. The price will vary depending on the size and quality of the fabric.
How much money will Gamarra make for the season?
Gamarra The company anticipates an approximate turnover of S/1.7 billion for this campaign. Business owners plan to invest between S/1,000 and S/3,000 to ensure the necessary stock of warm clothing.
Gamarra launches its own brand
Gamarra has officially launched its own brand, called ‘Marca Gamarra’, with the aim of strengthening its presence both nationally and internationally. This initiative, promoted by the emporium’s entrepreneurs, aims to position the 50,000 clothing manufacturers and retailers in the competitive global market.
The new brand will serve as a unifying symbol that will help consolidate the image and recognition of Gamarraboth within the country and abroad. The slogan “Fashion that dresses Peru” accompanies the initiative, reflecting the objective of projecting the quality, style and cultural wealth of the textile and clothing industry. Gamarra in international markets.
Source: Larepublica
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