The Commission for the Promotion of Peru for Export and Tourism (Promperú) announced that Peruvian wines made their entrance to the prestigious City of Wine, ‘Cité du Vin’, located in Bordeaux, the world capital of wine, in France.
It is the first time in history that three wines from the Ica valleys: Intipalka (Sauvignon Blanc 2021), Tacama Selección Especial (Petit Verdot 2018) and Tabernero (Malbec 2018) were hosted by the largest museum in the world dedicated to this drink , which has more than 1,900 wine references from 70 producing countries and receives 40,000 visitors annually.
Through a tasting guided by the sommelier Maria Cascon Gastelumendi, French importers and sommeliers discovered part of our viticulture. More than 80 participants attended this conference, where the grape varieties that our country has and that are recognized for their viticultural quality were unveiled; Likewise, the importance of the vine in Peru was highlighted, particularly in the year of our bicentennial.
Rosario Pajuelo, commercial economic counselor of Peru in France, mentioned that this alliance with the Bordeaux Wine Foundation is a great success. “We have had the opportunity to show the world the wines of Peru, present to connoisseurs and sommeliers the grape varieties of our terroir and for three years we will continue with similar presentations,” he added.
Exports of wines and spirits totaled an accumulated as of October 2021 of US $ 13 million 400 thousand, registering a growth of 93.5% compared to the same period of the previous year.
Shipments went mainly to U.S, Chile, The Netherlands. Only in these three countries is 70% of Peruvian exports concentrated; however, shipments were also made to Colombia, Spain, France, United Kingdom, Germany, among others.
It is important to mention that at the end of 2020, US $ 9 million was reached. The most dynamic markets during that year were Colombia (+ 22%), Denmark (+ 423%), Belgium (+ 195%), Switzerland (+ 148%), Canada (+ 20%).