The retail market in Peru is about to receive a new player with the entry of the AJE Group in the discount store segment. This move represents a key step in the growth of hard discount in the country, a format that has gained popularity for offering competitive prices. The new chain, called Store 3Ais preparing for its inauguration and is already generating expectations among consumers and competitors.
This announcement underlines the AJE Group’s strategy to expand its presence in the local market, competing directly with other players such as massof the group Intercorp. Below, find out the opening date and more details of the type of discount they offer.
What is the new store that will open in Peru?
This announcement underlines the AJE Group’s strategy to expand its presence in the local market, competing directly with other players such as Mass, from the Intercorp group. Below, find out the opening date and more details of the type of discount they offer.
The AJE Group’s strategy with Tienda 3A is to take advantage of the growing interest and demand for more affordable purchasing options without sacrificing quality.
When will the first 3A Store open?
According to Ignacio Gómez Escobar, a Retail consultant and advisor specialized in hard discount, told Perú Retail TV that the inauguration of the first 3A Store is scheduled for June 22 in Lima. This launch marks the beginning of what is expected to be a series of strategic openings throughout the country.
The opening date has been meticulously planned to ensure that all operational and logistical elements are in place. This launch will be closely watched by both consumers and competitors as it represents a new option in the growing discount store market in Peru. With this opening, the AJE Group reaffirms its intention to consolidate itself as a key player in the hard discount segment.
What is the hard discount market about?
The hard discount market is characterized by offering good quality products at prices significantly lower than those of traditional stores. This business model is based on a reduced cost structure, which includes simply designed stores, a limited product assortment and high inventory turnover.
In Peru, this format has gained ground thanks to the Mass chain, which has established a solid presence in the market. Hard discounting attracts consumers looking to optimize their budget without sacrificing quality.
What other store of the same hard discount format will come to Peru?
In addition to the entry of Tienda 3A, the Peruvian hard discount market will also see the arrival of the Chilean chain Ahorro Food Depot. According to the information revealed by Ignacio Gómez Escobar, Ahorro Food Depot has plans to expand in Peru, which reflects the growing interest of various companies to take advantage of the opportunities offered by this market.
Source: Larepublica
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